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Best CRM Tools for your needs in 2026

The top CRM software for your needs, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.

Last updated: November 2026How we rank30 tools compared

Top 30 CRM Tools

Use filters and sort to find the best match for your needs. Compare what every CRM tool costs at 1 to 50 users.

  1. 1. monday CRM

    Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.

  2. 2. Odoo

    Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

  3. 3. Salesforce Sales Cloud

    Salesforce Sales Cloud is a cloud CRM for managing leads, opportunities, forecasts and sales workflows, sold in editions from a free two-user suite to enterprise AI bundles.

  4. 4. Zoho CRM

    Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.

  5. 5. ClickUp

    ClickUp is a work management platform with tasks, docs, chat, automations, AI agents and a CRM layer for contacts, companies and deals, aimed at business teams.

  6. 6. Odoo CRM

    Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.

  7. 7. Frappe CRM

    Open-source sales CRM from Frappe for small and mid-sized sales teams, with unlimited users, lead and deal pipelines, calling, and WhatsApp integration.

  8. 8. Attio

    Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.

  9. 9. EspoCRM

    Open-source CRM for small and mid-sized businesses that can be self-hosted free or bought as a per-user cloud subscription.

  10. 10. HubSpot

    HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

  11. 11. Pipedrive

    Pipedrive is a sales CRM built around visual deal pipelines, helping small and mid-sized sales teams track deals, contacts, activities and email in one place.

  12. 12. Bigin by Zoho CRM

    Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.

  13. 13. HubSpot Sales Hub

    Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.

  14. 14. Microsoft Dynamics 365 Sales

    Microsoft's sales CRM for managing leads, accounts and opportunities, with Microsoft 365 integration and Copilot AI agents in its higher tiers.

  15. 15. Outplay

    Outplay is a multichannel sales engagement platform. Outbound sales teams use it to run email, phone, SMS, and LinkedIn sequences that sync with their CRM.

  16. 16. Perfex CRM

    Self-hosted PHP CRM, sold as a one-time CodeCanyon license, that combines leads, projects, invoicing, contracts and support tickets for small businesses and freelancers.

  17. 17. Coevera (formerly Pipeliner CRM)

    Visual, AI-assisted sales CRM from Pipelinersales, renamed Coevera in April 2026, for mid-sized and larger B2B sales teams that manage pipelines, accounts and forecasts.

  18. 18. Freshsales

    Freshworks' sales CRM, with Kanban pipelines, built-in chat, email and phone, and Freddy AI lead and deal scoring, aimed at small and mid-sized sales teams.

  19. 19. Kylas Sales CRM

    Pune-built sales CRM for Indian small and mid-sized businesses. It handles leads, deals, calling, WhatsApp and workflows, and pricing is flat with unlimited users.

  20. 20. Salesforce Financial Services Cloud

    Industry-specific CRM on the Salesforce platform for banks, wealth managers, insurers, and lenders, with financial data models, compliance tooling, and Agentforce AI.

  21. 21. Twenty

    Twenty is an open-source CRM for businesses. Teams can self-host it for free or use its cloud plans, and they get custom objects, workflows, AI agents and developer APIs.

  22. 22. Capsule CRM

    Capsule is a web-based CRM for small and growing businesses that manages contacts, sales pipelines, projects and team email, with iOS and Android apps.

  23. 23. CiviCRM

    Open-source CRM built for nonprofits and advocacy groups, covering contacts, donations, memberships, events, email marketing and case management.

  24. 24. Less Annoying CRM

    A simple, single-price CRM for small businesses that tracks contacts, tasks, calendars, and sales pipelines without tiered plans or long contracts.

  25. 25. Membrain

    Membrain is a Stockholm-built sales enablement CRM that lets B2B sales teams build their sales process, prospecting, pipeline, account growth and coaching into the software.

  26. 26. SmartReach.io

    SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.

  27. 27. Spotler CRM

    Spotler CRM, formerly Really Simple Systems, is a UK-built cloud CRM for small and mid-sized B2B firms that combines sales pipeline, email marketing and case management.

  28. 28. ActiveCampaign

    Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.

  29. 29. Apollo

    Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.

  30. 30. ERPNext

    Open-source ERP from Frappe with built-in CRM for leads, opportunities, quotations and campaigns, aimed at small and mid-sized businesses that need sales tied to accounting and stock.

How We Evaluated These Tools

We rate each CRM tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.

  • Cost16.7%
  • Customization16.7%
  • Ease of Use16.7%
  • Integration16.7%
  • Analytics8.3%
  • Scalability8.3%
  • Security8.3%
  • Support8.3%

How we score tools

Frequently Asked Questions

CRM encompasses tools and strategies that help businesses manage customer relationships, track sales, and improve customer service.

Consider your budget, team size, required features like automation and integrations, and scalability needs when selecting a CRM tool.

CRM tools help streamline sales processes, improve customer relationships, increase productivity, and provide valuable insights through analytics.

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