Odoo CRM
7.1/10Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.
Data last updated November 2026 · Our methodology
Overview
Odoo CRM is the sales app in Odoo, a modular suite of business software from Belgium. Leads can be created, imported, scored and nurtured. Opportunities sit on a drag-and-drop Kanban pipeline that shows expected revenue at each stage, and Odoo schedules the next activity based on the sales script. Reporting covers revenue forecasts, team performance and custom dashboards. The CRM's main strength is how it connects to the rest of Odoo. Opportunities turn into quotations in Sales, and the app works with Email Marketing, Events, Subscriptions, Helpdesk and the Odoo Phone VoIP app, which places calls from CRM records and logs them automatically. Pricing is per user and covers every app. One App Free gives a single app such as CRM at no cost with unlimited users. Standard covers all apps on Odoo Online. Custom adds Studio customization, multi-company, the external API, agentic AI and a choice of hosting: Odoo Online, Odoo.sh or on-premise. In-app credits for SMS, lead generation and enrichment, and any implementation partner work cost extra. An open-source Community edition is also available for self-hosting. The CRM suits SMBs and mid-market firms that want CRM, accounting and inventory in one system. Its main drawback is complexity. Reviewers report a steep learning curve, setup that can take a while, and patchy support and documentation, so many buyers end up paying a partner to configure it.
Our Rating
Who Odoo CRM is best for
Good fit
- Mid-Market8/10
The Custom plan adds multi-company, the API and Studio, which suit growing companies that run several functions on one platform.
The free single-app plan and low per-user Standard price suit small firms that want CRM alongside accounting.
Sales teams get a Kanban pipeline, lead scoring, quotations and VoIP calling, though there is a learning curve.
Startups can start on the free CRM-only plan with unlimited users and add apps later.
Less suited
It can scale with on-premise hosting and customization, but reviewers report performance issues with large datasets and a heavy dependence on partners.
Pros & Cons
Pros
- The free One App plan allows unlimited users on a single app such as CRM.
- Opportunities link natively to Odoo quotations, invoicing, inventory and marketing apps, so the data needs no syncing.
- The built-in Odoo Phone VoIP app places calls from CRM records and logs them automatically.
- Studio, the open-source code base and on-premise hosting allow deep customization.
- Cloud data is encrypted at rest with AES-256, and 14 backups are kept across three data centers.
Cons
- Reviewers say the interface overwhelms new users and that initial setup takes time.
- Studio, the API and multi-company require the more expensive Custom plan.
- Support quality and documentation draw mixed reviews, and some users call the docs outdated.
- Some users report performance issues with large datasets.
- SMS, lead generation and enrichment credits, and partner implementation are billed separately.
Key Features
Odoo CRM Pricing
One App Free
- Unlimited users
- Hosted on Odoo Online
- One app only, such as CRM
- Required dependency apps included free
Standard
or €299/user/year (save 20%)
- All Odoo apps
- Hosted on Odoo Online
- Support, hosting, maintenance and upgrades included
- Shown with a first-year discount price of 19.90 EUR per user per month
- Annual and monthly prices inferred from the figures on the pricing page; confirm on the live page
Custom
or €539/user/year (save 21%)
- Agentic AI
- All Odoo apps
- Multi-company
- External API access
- Odoo Studio customization
- Hosting on Odoo Online, Odoo.sh (billed separately) or on-premise
- Shown with a first-year discount price of 35.90 EUR per user per month
- Annual and monthly prices inferred from the figures on the pricing page; confirm on the live page
Frequently Asked Questions
Yes. The One App Free plan includes one app, such as CRM, with unlimited users on Odoo Online. Adding a second app moves you to a paid plan.
Yes. The Custom plan allows on-premise or Odoo.sh hosting, and the open-source Community edition can also be self-hosted.
Yes. The Odoo Phone (VoIP) app launches calls from CRM records, logs them automatically, and can create leads during a call.
Data is encrypted with AES-256 at rest and HTTPS in transit. Each database has 14 backups replicated across at least three data centers, and Odoo Cloud participates in CSA STAR Level 1.
Yes. In-app credits for SMS, lead generation and enrichment, Odoo.sh hosting, implementation services and maintenance of custom code are all billed separately.
Odoo's pricing page lists external API access as a Custom plan feature.
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