Apollo
6.5/10Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Data last updated November 2026 · Our methodology
Overview
Apollo, sold at apollo.io, pairs a large B2B contact and company database with the tools to act on it. Reps can search for prospects, reveal emails and phone numbers, enrol contacts in email sequences, call from a built-in dialer, and track deals and pipeline. A Chrome extension and syncing with CRMs such as Salesforce and HubSpot let teams use it alongside an existing CRM or as a lightweight one. It fits startups, small businesses and outbound sales teams that want prospect data and outreach in one subscription instead of buying separate data and sequencing tools. Pricing is per seat with a free plan. Independent reviews from 2026 put Basic at $49 per user per month and Professional at $79 per user per month on annual billing, with Professional at $99 on monthly billing. The Organization tier costs about $119 per user, is annual only, and needs at least three seats. Every plan includes credits that are pooled across the team, reset each billing cycle and do not roll over. Phone reveals cost about eight times as much as email reveals, so real spend can be well above the seat price. All seats on an account must be on the same plan. API access, SSO and advanced security require the higher tiers. The main weakness, raised again and again by reviewers, is data accuracy. Mobile numbers and contacts outside North America are often outdated or wrong, and credits are spent even when a record is bad.
Our Rating
Who Apollo is best for
Good fit
Prospecting data, sequences and the dialer are built for outbound reps.
Self-serve per-seat pricing replaces separate data and sequencing tools.
The free plan and low entry price let early teams run their full outbound workflow.
Less suited
Useful for lead generation, but Apollo data is licensed for internal use only, so reselling it needs a separate agreement.
SSO and advanced security are available on Custom plans, but data accuracy concerns lead many large teams to ZoomInfo.
Pros & Cons
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Key Features
Apollo Pricing
Free
- No time limit
- No CRM integrations
- Email connection limited to Gmail
- About 75 credits per seat per month
Professional
or $948/user/year (save 20%)
- AI features
- Higher credit limits
- Advanced CRM integrations
- Call recording and US dialer
- Microsoft Office and other email providers
Basic
or $588/user/year
- Email sequencing
- Core integrations
- Pooled credits that reset each cycle
Custom
- SSO
- API access
- Advanced security
- Dedicated support
- Custom credit volumes
Organization
or $1,428/user/year
- Minimum of 3 users
- Annual billing only
- International dialer
Frequently Asked Questions
Yes. The free plan has no time limit and includes a small monthly credit allowance, but it only connects to Gmail and has no CRM integrations.
No. Credits are pooled across the team, granted at the start of each billing cycle, and expire at the end of it.
Yes. Monthly plans can be cancelled anytime and the cancellation takes effect at the end of the current term. Annual plans are paid upfront with a 12-month commitment.
Apollo lists integrations with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid and LinkedIn. Advanced CRM integrations are on Professional and higher.
Yes. Reviews from 2026 say the US dialer is included from Professional and the international dialer from Organization.
Apollo's pricing page lists API access as part of the Custom plan.
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