HubSpot
6.9/10HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Data last updated November 2026 · Our methodology
Overview
HubSpot offers a free CRM covering contacts, deal pipelines, tickets in a shared inbox, a reporting dashboard, mobile apps and the Breeze AI assistant. The free edition is now limited to two users and 1,000 contacts. Paid sales features come through Sales Hub, which is priced per seat. Starter lists at $20 per seat per month, with promotional rates for new customers. Professional costs $100 per seat per month, or $90 on annual billing, plus a one-time $1,500 onboarding fee. Enterprise costs $150 per seat with a $3,500 onboarding fee. Each tier includes a monthly allowance of HubSpot Credits for AI and automation, and extra credits cost one cent each. Higher tiers also raise the caps on workflows, pipelines and calling minutes. Marketing Hub is sold separately and is priced by marketing contacts as well as seats. Professional runs $800 to $890 per month with a $3,000 onboarding fee. HubSpot suits small and mid-sized teams that want sales, marketing and service data in one system with a large app marketplace. Its main drawback is cost as a company grows. Reviewers often complain about the price jump from Starter to Professional, mandatory onboarding fees, contact-tier charges and annual contract terms.
Our Rating
Who HubSpot is best for
Good fit
The free CRM and low-cost Starter seats let small teams start cheaply in one system covering sales, marketing and service.
Marketing Hub shares the same CRM database, but pricing based on marketing contacts and onboarding fees make it expensive.
- Mid-Market8/10
Professional tiers suit growing teams, though seat costs, onboarding fees and contact tiers add up.
Sales Hub includes pipelines, workflows, calling minutes and meeting links, with limits that scale by tier.
There is no time limit on the free tier and new-customer Starter promotions are available, but costs climb quickly once Professional features are needed.
The combined marketing and CRM tooling and the large marketplace suit agencies, but per-hub costs need careful modelling.
Less suited
Enterprise tiers offer higher limits, but reviewers cite setup complexity and steep costs compared with enterprise-focused CRMs.
Pros & Cons
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Key Features
HubSpot Pricing
Free
- Mobile app
- Deal pipeline
- No time limit
- Up to 2 users
- Breeze AI assistant
- Reporting dashboard
- Up to 1,000 contacts
- Tickets and shared inbox
Sales Hub Starter
- Email support
- Up to 15 pipelines
- 500 calling minutes
- No HubSpot branding
- 500 HubSpot Credits per month
- Standard price $20 per seat per month
- Up to 50 workflows, with restrictions
- Limited-time new-customer promotion from $7 per seat per month on annual billing
Sales Hub Professional
or $1,080/user/year (save 10%)
- Up to 100 pipelines
- Up to 300 workflows
- 3,000 calling minutes
- Email and phone support
- One-time $1,500 onboarding fee
- 3,000 HubSpot Credits per month
- $90 per seat per month on annual billing
Sales Hub Enterprise
- Up to 350 pipelines
- Up to 1,000 workflows
- 12,000 calling minutes
- $150 per seat per month
- Email and phone support
- One-time $3,500 onboarding fee
- 5,000 HubSpot Credits per month
Frequently Asked Questions
The free CRM supports up to two users and 1,000 contacts. It needs no credit card and has no time limit.
Yes. Sales Hub Professional carries a one-time $1,500 onboarding fee and Enterprise carries $3,500. Marketing Hub Professional and Enterprise carry $3,000 and $7,000. Starter does not require onboarding.
Credits are a monthly allowance used for AI and automation features. Sales Hub includes 500, 3,000 or 5,000 per month depending on tier, and extra credits cost $0.01 each, bought in packs or pay-as-you-go.
Yes. Sales Hub includes calling minutes: 500 on Starter, 3,000 on Professional and 12,000 on Enterprise.
The standard Starter price is $20 per seat per month. The lower rates shown, such as $7 per seat on annual billing, are limited-time offers for new customers.
Similar Tools
See all alternatives
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Salesforce Sales Cloud is a cloud CRM for managing leads, opportunities, forecasts and sales workflows, sold in editions from a free two-user suite to enterprise AI bundles.
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.