Membrain
6.6/10Membrain is a Stockholm-built sales enablement CRM that lets B2B sales teams build their sales process, prospecting, pipeline, account growth and coaching into the software.
Data last updated November 2026 · Our methodology
Overview
Membrain is a CRM for complex B2B sales. It is built around the sales process rather than a plain contact database. Teams map their own prospecting, pipeline and account growth processes into it, with qualifiers, score cards, milestones and guidance at each stage. A separate Elevate product adds coaching plans, skill assessments and performance scores for sales managers. Upstream AB in Stockholm launched it in 2012, and it suits mid-sized B2B sales organisations with longer sales cycles, several stakeholders, or a named sales methodology. Pricing is per user per month and modular. Prospecting costs 49 USD, Active Pipeline 69 USD and Account Growth 89 USD, and Elevate is 89 USD per coach. Optional extensions are Tickets at 29 USD, Flows at 19 USD and Content Hub at 12 USD. Account-wide upgrades are Insight Engine (from 199 USD), Automation+ (299 USD) and API+ (499 USD). The pricing page shows no annual prices or free trial. Integrations include Gmail, Outlook, Google and Outlook calendars, Zoom, Teams, Slack, HubSpot, Salesforce, Mailchimp, ActiveCampaign, DocuSign, Oneflow, ZoomInfo, Apollo, Business Central, Fortnox and Zendesk. Zapier and webhooks cover other apps. A companion mobile app, Membrain Go, is available for iOS and Android. The main limitation is reporting. Reviewers repeatedly say dashboards and report metrics are hard to customise and offer limited statistics. Building custom processes also takes upfront effort.
Our Rating
Who Membrain is best for
Good fit
It is built around sales process execution, sales coaching and pipeline management for B2B sellers.
- Mid-Market8/10
Sources describe it as aimed at mid-sized to enterprise B2B organisations with complex sales.
Its account growth maps and long-cycle opportunity tracking fit consultative B2B selling.
Less suited
The vendor is small, with 11 to 50 employees, and one listing reports only SOC 2 Type 1.
Prices start at 49 USD per user and processes take effort to set up, which is heavy for very small teams.
Pros & Cons
Pros
- Teams can model their own sales process, qualifiers and milestones in it, which reviewers on Spotsaas and G2 single out.
- Built-in coaching and guidance, including the Elevate coaching product, OMG assessments and in-app advice, support sales methodologies such as Baseline Selling.
- Reviewers repeatedly praise fast, knowledgeable support, and one customer has stayed more than 10 years.
- Broad integration list covering Gmail, Outlook, HubSpot, Salesforce, Business Central, Fortnox, Zendesk, Slack, plus Zapier and webhooks.
- Pricing is public and modular, so teams pay only for the stages (prospecting, pipeline, account growth) they use.
Cons
- Reviewers often say reporting and dashboards are hard to customise and give limited statistics.
- Setting up custom processes and dashboards takes significant upfront time.
- Reviewers report that Outlook email integration is limited and that companies can be duplicated during data entry.
- API+ (499 USD) and Automation+ (299 USD) are costly account-wide add-ons on top of per-user fees.
- The vendor is small, with about 11 to 50 employees, and its compliance is reported as SOC 2 Type 1 only by a third-party listing.
Key Features
Membrain Pricing
Prospecting
- Forms
- Mobile app
- Engagement matrix
- Beacon website tracking
- Membrain Meet scheduling
- Qualifiers and score cards
- Customizable prospecting processes
- Automated goal tracking and analytics
- CRM, sales inbox, email templates and tracking
Active Pipeline
- Forecasting
- Win/loss analysis
- Probability scores
- Everything in Prospecting
- Membrain Quotes and Orders
- Recurring revenue tracking
- Sales processes and pipeline view
Account Growth
- CRM and mobile app
- Account growth timeline
- Recurring revenue tracking
- Influence and attitude maps
- Account growth process and growth grid
- Potential and untapped potential tracking
Elevate
- Advanced permissions
- Team and individual goals
- OMG Assessment integration
- Priced per coach per month
- Coaching plans and journaling
- Multi-tier leadership support
- Performance scores and skill assessments
Frequently Asked Questions
Plans are per user per month. Prospecting is 49 USD, Active Pipeline 69 USD and Account Growth 89 USD, and Elevate coaching is 89 USD per coach. Extensions and platform upgrades cost extra.
The pricing page does not mention a free plan or a free trial. Membrain offers customised quotes through a request form.
The pricing page states no minimum commitment and says terms depend on the customer agreement.
It integrates natively with Gmail, Outlook, Google Calendar, Zoom, Microsoft Teams, Slack, HubSpot, Salesforce, Mailchimp, ActiveCampaign, DocuSign, Oneflow, ZoomInfo, Apollo, Dynamics 365 Business Central, Fortnox, ConnectWise and Zendesk. Zapier and webhooks cover other apps.
Yes. Membrain Go is the companion app for iOS and Android, and all core plans include mobile app access.
The Insight Engine uses monthly credits for AI actions such as AI Compose and Auto Fill, and for data enrichment. Small actions cost about 1 to 3 credits. Credits reset monthly and do not roll over.
Membrain's site links to a Membrain and SOC 2 page, and GetApp lists SOC 2 Type 1 status. Buyers should ask for the report directly.
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