Microsoft Dynamics 365 Sales
6.8/10Microsoft's sales CRM for managing leads, accounts and opportunities, with Microsoft 365 integration and Copilot AI agents in its higher tiers.
Data last updated November 2026 · Our methodology
Overview
Dynamics 365 Sales is Microsoft's sales force automation app. It handles leads, contacts, accounts, opportunities and pipeline, and it works inside Microsoft 365 and the wider Dynamics 365 and Power Platform stack. It is sold in three main tiers, each per user per month and billed annually. Sales Professional costs $65 and covers core sales automation, Microsoft 365 integration and dashboards, but its customization is limited. Sales Enterprise costs $105 and adds Copilot in Dynamics 365, prebuilt agents such as the Sales Close Agent (in preview), email and meeting help, and opportunity summaries. Sales Premium costs $150, is sold through sales contact, and adds Sales Insights, AI-recommended actions, data enrichment and 1,000 Copilot Credits per user each month. Microsoft Relationship Sales bundles Enterprise with LinkedIn Sales Navigator and needs at least 10 seats. Its price is not published. Users who already hold another Dynamics 365 license can buy cheaper attach licenses. The product suits mid-size and large B2B sales teams that already run on Microsoft and need deep customization. The main drawback is complexity. Reviewers report a steep learning curve, heavy setup and admin work, and confusing licensing. Extra AI usage also runs on Copilot Credits that are metered separately.
Our Rating
Who Microsoft Dynamics 365 Sales is best for
Good fit
Enterprise and Premium tiers, device and attach licensing, and deep Microsoft stack integration are built for large organisations.
The product is focused on B2B reps and managers who manage accounts, leads, opportunities and pipeline.
Sales Professional at $65 per user is reachable for mid-size firms, though setup and admin effort remain significant.
Less suited
Reviewers cite pricing sticker shock, configuration complexity and admin workload for smaller teams.
Pros & Cons
Pros
- Works natively with Microsoft 365 and the Dynamics 365 and Power Platform stack, which suits firms that already run on Microsoft.
- Deep customization and automation, which reviewers often name as a key strength.
- Copilot features and prebuilt AI agents are included from the Enterprise tier, and Premium bundles 1,000 Copilot Credits per user each month.
- Flexible licensing, including attach licenses for existing Dynamics 365 users and device licenses for shared machines.
Cons
- Steep learning curve, the most common complaint in G2 reviews (3.8/5 average from about 1,600 reviews).
- Setup and customization are complex for non-technical users and usually need an admin or partner.
- Advanced features and AI capacity cost extra, and Premium more than doubles the per-user price of Professional.
- The Professional tier has limited customization, which pushes many buyers to the $105 Enterprise tier.
Key Features
Microsoft Dynamics 365 Sales Pricing
Sales Professional
or $780/user/year
- Core sales automation
- Limited customization
- Reporting and dashboards
- Microsoft 365 interoperation
Sales Enterprise
or $1,260/user/year
- Opportunity summaries
- Copilot in Dynamics 365
- Everything in Professional
- Email and meeting assistance
- Prebuilt agents such as Sales Close Agent (preview)
Sales Premium
or $1,800/user/year
- Sales Insights
- AI-recommended actions
- Everything in Enterprise
- AI-powered data enrichment
- 1,000 Copilot Credits per user per month
Microsoft Relationship Sales
- Sales Enterprise
- Contact sales for pricing
- LinkedIn Sales Navigator Advanced Plus
Frequently Asked Questions
US list prices, billed annually, are $65 per user per month for Professional, $105 for Enterprise and $150 for Premium. Relationship Sales pricing is available on request. Prices vary by region.
Microsoft's pricing page lists Copilot in Dynamics 365 and prebuilt agents in the Enterprise and Premium tiers. Premium adds 1,000 Copilot Credits per user per month, and extra credits can be bought through Copilot Studio prepaid or pay-as-you-go plans.
Microsoft lists a 10-seat minimum only for Microsoft Relationship Sales. One third-party source claims Premium needs 10 users, but Microsoft's page does not state this.
Yes. A third-party licensing guide lists Professional and Enterprise attach licenses at $240 per user per year for users who already hold a qualifying Dynamics 365 base license.
Yes, Microsoft offers a free trial of Dynamics 365 Sales from its pricing page.
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