Best Marketing Tools for your needs in 2026
The top Marketing software for your needs, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.
Quick Summary

MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.

OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.

Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Top 30 Marketing Tools
Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.
- 1. MailerLite
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
- 2. OneSignal
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
- 3. Brevo
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
- 4. Ghost
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
- 5. Klaviyo
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
- 6. Moosend
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
- 7. Optimove
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
- 8. Bloomreach
Bloomreach is an enterprise commerce marketing platform that unifies customer data, email, SMS, WhatsApp, web personalization, and AI-driven product discovery for large ecommerce brands.
- 9. Dotdigital
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
- 10. Loops
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
- 11. Omnisend
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
- 12. Shopify
Shopify is an e-commerce platform for building online stores. It includes built-in marketing tools: Shopify Messaging for email and SMS campaigns, customer segmentation, and automations.
- 13. Attentive
Attentive is an SMS-first marketing platform that also covers email, RCS, and push, aimed at mid-market and enterprise ecommerce brands.
- 14. Cordial
Cordial is an enterprise cross-channel messaging platform with an embedded customer data platform, used mainly by large consumer brands for AI-driven email, SMS and app messaging.
- 15. Ortto
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
- 16. Resend
Developer-focused email platform with an API for transactional email and a Broadcasts feature for marketing newsletters to segmented contact lists.
- 17. listmonk
listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.
- 18. Mailchimp
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
- 19. Privy
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
- 20. Sender
Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.
- 21. Customer.io
Customer.io is a behavior-driven messaging platform that lets product-led and tech companies automate email, push, in-app, SMS and WhatsApp messages based on user data.
- 22. GetResponse
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
- 23. Insider One
An AI-driven customer engagement platform that combines a CDP, personalization and cross-channel journey orchestration for B2C enterprise and mid-market brands.
- 24. Mautic
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
- 25. SlickText
SlickText is an SMS and MMS marketing platform. Small and mid-sized businesses and Shopify stores use it to grow text subscriber lists, send campaigns and automate messages.
- 26. Iterable
Iterable is a cross-channel customer engagement platform. Mid-market and enterprise brands use it to orchestrate email, SMS, push, in-app, WhatsApp and web push journeys.
- 27. TxtCart
TxtCart is an AI SMS marketing platform for Shopify and other ecommerce stores. It handles abandoned cart recovery, automated flows, campaigns and AI-led customer conversations.
- 28. WebEngage
WebEngage is a customer data and omnichannel engagement platform that consumer brands use for segmentation, journey automation, and messaging across email, SMS, WhatsApp, push, and more.
- 29. Xtremepush
Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.
- 30. Benchmark Email
Email marketing platform for small businesses, with a drag-and-drop editor, signup forms, automation, AI writing help and reporting, and a free plan for up to 500 contacts.
How We Evaluated These Tools
We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.
- Cost16.7%
- Customization16.7%
- Ease of Use16.7%
- Integration16.7%
- Analytics8.3%
- Scalability8.3%
- Security8.3%
- Support8.3%
Frequently Asked Questions
Marketing tools help businesses plan and run campaigns across channels such as email, social media, search, and advertising, and measure the results.
Consider which channels you rely on, the size of your contact list, the automation you need, how it connects to your CRM, and how pricing grows as your audience grows.
They reduce repetitive campaign work, keep customer messaging consistent, and show which activity produces leads and revenue.


