Iterable

Iterable is a customer engagement and marketing automation platform. It was founded in 2013 and has offices in San Francisco, Denver, London, Lisbon and Sydney. Teams use it to build behavior-triggered campaigns and multi-step journeys from a single audience and data model. Supported channels are email, SMS, mobile push, in-app messages, web push, WhatsApp and embedded messaging. Product modules are Campaigns, Journeys, Audiences, Catalog, and Insights and Analytics. Catalog drives dynamic, product-based content. Nova is Iterable's AI layer. It includes agents that help build audiences and journeys, Nova Decisioning for next-best-action choices, and Nova Insights for explaining performance. Real-time segmentation and A/B and multivariate testing are standard. The platform suits lifecycle and growth teams at consumer brands, especially mobile-first companies that have engineering help to wire up events through Iterable's APIs and SDKs. Pricing is not public. Every deal goes through sales, contracts are annual, and there is no self-serve plan or free tier. Price depends on contact volume, message volume and channels. Third-party estimates put contracts from five figures to the low six figures a year, and implementation is often scoped separately. The trust center lists SOC 2 Type 2, ISO 27001 and HIPAA. The main drawback is cost and complexity. Reviewers describe a steep learning curve and significant admin work to keep data models clean. They also say reporting and data exports are weaker than in analytics-first competitors, so small teams that mainly send newsletters will find it oversized.