Omnisend
6.8/10Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Data last updated November 2026 · Our methodology
Overview
Omnisend is a marketing automation platform built for ecommerce merchants. It covers email campaigns built in a drag-and-drop editor, web push notifications, SMS, popups, embedded forms and landing pages, all tied to store data from platforms such as Shopify, WooCommerce, BigCommerce, Wix and Ecwid. Prebuilt workflows handle abandoned carts, browse recovery, post-purchase follow-ups and win-backs, and newer AI tools help generate copy, segments, forms and product recommendations. It suits small and growing online stores that want ecommerce automation without a large marketing team. Pricing is based on list size. A Free plan covers 250 contacts and 500 emails a month. Standard starts at 16 USD a month for 500 contacts, Pro starts at 59 USD a month for 2,500 contacts, and a quoted Custom plan applies above 150,000 active profiles. There is no annual plan. Paying three months upfront gives 30 percent off, and after that you are billed monthly. Since May 2026, new customers can only send SMS on Pro and pay per message, with no bundled credits. The main limitation is that costs rise quickly with list size and SMS volume, and advanced reporting is reserved for Pro. Independent comparisons also rate Omnisend's analytics as less deep than Klaviyo's.
Our Rating
Who Omnisend is best for
Good fit
It is built for online stores, with Shopify and WooCommerce integrations and cart recovery flows.
The free tier includes automation and forms, the paid plans start at 16 USD a month, and Shopify reviewers praise how quickly they could set it up.
New online stores can start free with prebuilt ecommerce workflows and free migration, then upgrade as their list grows.
Ecommerce marketing teams get email, SMS and push in one workflow builder, but advanced reporting requires Pro.
Less suited
- Mid-Market6/10
Larger merchants get account experts once they spend 400 USD a month, but costs scale steeply with contacts and SMS volume.
Merchants migrate with free help, but no agency features are mentioned.
A quoted Custom plan exists above 150,000 profiles, but there is no published SSO, and analytics are rated less deep than Klaviyo's.
Pros & Cons
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
Key Features
Not included
- Webinars
Omnisend Pricing
Free
- Up to 250 contacts
- 500 emails per month
- 500 web push per month
- Unlimited segmentation
- Omnisend branding required
- Popups, forms and landing pages
- Email automation and prebuilt ecommerce workflows
Standard
- 24/7 support
- A/B split testing
- Unlimited web push
- 6,000 emails per month
- Forms and Chat AI agents
- SMS not available to new subscribers
- Price shown is for 500 contacts and rises with list size
Pro
- Advanced reporting
- Unlimited web push
- SMS sold per message from 0.007 USD
- Unlimited emails, subject to a fair use limit
- Price shown is for 2,500 contacts and rises with list size
- Five AI agents including product recommender and personalized send time
Custom
- 5-day free migration
- 24/7 priority support
- Custom contact amount
- Unlimited emails and web push
- For more than 150,000 active profiles
Frequently Asked Questions
Not as a new customer. Since May 4, 2026, SMS is only sold on Pro. It is billed per message, starting at about 0.009 USD per US SMS and falling to 0.007 USD at high volume. Accounts created before the change keep their old SMS terms unless they switch plans.
The pricing page lists no annual plan. You can get 30 percent off by paying three months upfront, and after that you are billed monthly at the regular rate.
Prices scale with contact count. One independent breakdown lists Standard at 16 USD for 251 to 500 contacts, 20 USD for up to 1,000, 44 USD for up to 2,500, 81 USD for up to 5,000 and 132 USD for up to 10,000. Billing counts subscribers plus contacts who received automated messages. Unsubscribed contacts are not billed.
Omnisend names Shopify, Shopify Plus, WooCommerce, BigCommerce, Wix, Shoplazza and Ecwid as supported store platforms. It cites more than 335 integrations in total, plus open APIs.
Omnisend provides an account expert at no extra cost to customers paying at least 400 USD a month. Custom plan customers also get 24/7 priority support.
Similar Tools
See all alternatives
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.