Mautic
6.5/10Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Data last updated November 2026 · Our methodology
Overview
Mautic is an open source marketing automation platform. DB Hurley started it in 2014. Acquia bought the company in 2019, and since 2023 it has been an independent project governed through the Open Source Collective. The project says it powers more than 40,000 websites in 85 countries. You can install it on your own servers and send unlimited contacts. It includes a visual campaign builder, a drag-and-drop email and landing page builder, forms, segments, lead scoring and behavioural tracking based on website visits and email engagement. Messaging covers email, SMS, WhatsApp and notifications, and a REST API and plugins extend it. Segment emails support A/B testing with weighted variants and a chosen winner criterion. The software has no licence fee. Your costs are hosting and email sending, for example through Amazon SES, which an independent reviewer estimated at under 15 US dollars a month for moderate volumes. Managed hosting is also offered through partners, and Acquia sells a commercial product built on Mautic called Campaign Studio. Mautic suits technically capable teams, agencies and privacy-conscious organisations that want data sovereignty and no per-contact pricing. The main drawback is effort: installing, upgrading from the command line and maintaining the system fall on you. Support is community-based unless you buy it from a partner, and reviewers report a steep learning curve and uneven documentation.
Our Rating
Who Mautic is best for
Good fit
Unlimited contacts, self-hosting and a partner ecosystem let agencies run Mautic for many clients without licence fees.
Technical startups get full marketing automation for the cost of hosting and email sending.
Less suited
Open source code, a REST API and plugins allow deep customization by technical teams.
The feature set is broad, but teams need technical support for setup and maintenance.
No licence fee, with costs limited to hosting and sending.
Data sovereignty appeals to large organisations, but they usually need partner or Acquia support to run it.
- Mid-Market5/10
Unlimited contacts at flat cost, but community-only support.
Lead scoring and behavioural tracking support sales handoff.
It costs little to run, but reviewers say non-technical small teams find installation and upkeep hard.
Difficult installation and command-line upgrades burden solo users.
Pros & Cons
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
Key Features
Mautic Pricing
Open Source (self-hosted)
- Lead scoring
- Unlimited contacts
- REST API and plugins
- Visual campaign builder
- Email and landing page builder
- Email, SMS, WhatsApp and notification channels
- You pay for your own hosting and email sending
Frequently Asked Questions
Yes. The software is open source and has no licence fee. You still pay for hosting and email sending, which one independent review estimated at under 15 US dollars a month for moderate volumes.
Mautic.org mentions Managed Mautic and Mautic Hosting through partners, and offers a 14-day trial that needs no credit card. Acquia also sells Campaign Studio, a commercial product built on Mautic.
Since 2023, the trademark and governance have sat with the Mautic project of the Open Source Collective. Acquia, which bought Mautic Inc. in 2019, spun it out as an independent project.
Yes, for segment emails. You set traffic weights for each variant and a winner criterion, and you can declare a winner early.
Email, SMS, WhatsApp and notifications, according to the project site.
An Extended Long-Term Support programme covers Mautic 4 from the second quarter of 2026 until 30 June 2028, according to search results.
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