Brevo
6.9/10Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Data last updated November 2026 · Our methodology
Overview
Brevo is a Paris-based customer communication platform. It was founded in 2012 as Sendinblue and renamed in 2023. Its core is email campaigns and transactional email through an API and SMTP. Around that core it offers SMS, WhatsApp, push notifications, marketing automation, forms and landing pages, live chat, and a separate Sales CRM. Brevo prices by how many emails you send, not mainly by how many contacts you have. The free plan allows 300 emails a day. Starter begins at $9 a month and Standard at $18 a month, each for 5,000 emails. At the lowest send tiers, Starter and Standard also cap contacts, starting at 500. Professional starts at $499 a month for 150,000 emails, and Enterprise is priced by quote. SMS and WhatsApp use prepaid credits priced by country, and the CRM is sold as its own Sales plans. Brevo suits small businesses and startups that want email and SMS at a low entry price. The jump from Standard to Professional is steep, and Professional is the first plan with pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support. Many reviewers also report sudden account suspensions with unclear reasons, often right after a first campaign.
Our Rating
Who Brevo is best for
Good fit
A free plan, paid plans from $9 a month, and email and SMS in one account make Brevo an easy fit for small teams.
Low entry pricing and transactional email on every plan suit early-stage products, though low contact caps on the smallest send tiers can force upgrades.
Automation, A/B testing and multichannel campaigns are available, but the more advanced features only arrive on the $499 Professional tier.
Less suited
- Mid-Market6/10
Professional adds 10 seats, WhatsApp and contact scoring, but the jump in price from Standard is large.
An Enterprise plan with SSO and multi-account management exists, but its pricing is not public and reviews raise concerns about suspensions and support.
Pros & Cons
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Key Features
Brevo Pricing
Free
- 300 emails per day
- Up to 100,000 contacts
- Brevo branding on emails
- Automation up to 2,000 contacts
- Transactional email via API and SMTP
Starter
or $97/year (save 10%)
- Email support
- Basic reporting
- No daily sending limit
- 500 contacts at entry tier
- Automation up to 2,000 contacts
- 5,000 emails per month at entry price
Standard
or $194/year (save 10%)
- A/B testing
- One landing page
- Brevo branding removed
- Priority email support
- AI send-time optimization
- Advanced reports and analytics
- Unlimited marketing automation
- 5,000 emails per month at entry price
Professional
or $5,389/year (save 10%)
- Phone support
- WhatsApp campaigns
- Up to 2,000,000 contacts
- 10 marketing seats included
- Analytics studio with dashboards
- 150,000 emails per month at entry price
- Pop-ups, contact scoring and AI segmentation
Enterprise
- SAML SSO
- Custom volumes
- Dedicated onboarding
- Multi-account management
Frequently Asked Questions
Yes. Sendinblue, founded in Paris in 2012, renamed itself Brevo in 2023.
Standard, which starts at $18 a month, and the plans above it. Free and Starter limit automation to 2,000 contacts.
SMS uses prepaid credits priced by destination country. For the US, third-party pricing reviews report $1.09 per 100 credits, and SMS can be used on every plan, including Free.
A free Sales plan with a limit on open deals comes with the account. Sales Essentials and Sales Advanced are paid per seat, at about $31 and $65 a month.
In 2025 Brevo renamed the Business plan to Standard and added a Professional tier starting at $499 a month.
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