Brevo vs Ghost Comparison
Compare Brevo vs Ghost features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Cost | 8/10 | 7/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs Ghost cost by team size
| Team size | Brevo | Ghost |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Ghost does not)
- Higher Ease of Use score (8/10 vs 7/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Better fit for small business (9/10 vs 7/10)
Why choose Ghost
- Higher Customization score (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Not sold on either?
Frequently Asked Questions
Brevo and Ghost both score 6.9/10 on our Marketing criteria. The largest gap is in Customization: 6/10 for Brevo and 8/10 for Ghost.
Brevo has a free plan; Ghost does not list one.
Brevo is the better fit for marketing teams: we rate it 7/10 for them, against 5/10 for Ghost.
Brevo has A/B Testing, which Ghost lacks.
