MailerLite
7.1/10MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Data last updated November 2026 · Our methodology
Overview
MailerLite is an email marketing service from a fully remote company with about 163 staff. It began in 2010 as an offshoot of a web design agency. The core product is a drag-and-drop campaign editor with automation workflows. Around it sit signup forms, landing pages and simple websites, plus tools for selling digital products and bookings. HeyLite, its AI assistant, and MCP and API access come with the paid tiers. Pricing scales with active subscribers. The Free plan covers up to 250 subscribers and 2,500 emails a month, with 2 seats and one landing page. Comfort starts at $12 a month and allows 3 seats, 50 automations and 10 forms or sites. Its monthly send limit is 10 times your subscriber tier. Power starts at $25 a month and adds unlimited seats, automations and sends under fair use, multi-trigger automations and live chat support. Annual billing saves 10 percent, nonprofits get 30 percent off, and Enterprise is quoted for 200K+ subscribers. Over 100 integrations are available, and e-commerce links to Shopify, WooCommerce, BigCommerce, Stripe and PrestaShop feed purchase data into automations. Transactional email is sold separately through sister product MailerSend. The tool suits small businesses, solo creators and startups that want an affordable, simple sender. The main risk users report is automated account approval and suspension. Some customers say they were cut off with little warning and found support hard to reach. Larger teams may also find its reporting and segmentation shallow next to marketing automation suites.
Our Rating
Who MailerLite is best for
Good fit
Low entry prices and a simple editor make it a strong fit for small senders.
Vendor targets creators with newsletters, landing pages and digital product sales.
The free plan plus digital product and booking sales suit solo creators.
Nonprofits get 30 percent off.
Plans start cheap, and costs rise with subscriber count as the list grows.
Shopify, WooCommerce, BigCommerce and Stripe integrations feed purchase-based automations.
Less suited
Power gives unlimited seats, but reviewers say reporting is shallower than in larger suites.
- Mid-Market5/10
Power plan offers unlimited seats and Enterprise covers 200K+ subscribers, but the focus is small businesses.
An Enterprise tier exists, but reviewers call the product too simple for larger companies.
- Remote Teams3/10
The vendor is remote, but the product has no specific distributed-team features.
Pros & Cons
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Key Features
MailerLite Pricing
Free
- 2 seats
- 1 landing page
- Up to 250 subscribers
- 2,500 emails per month
- Knowledge base support
- Forms and basic automations
- Limited API and MCP access, with no sending
Comfort
- 3 seats
- HeyLite AI
- Email support
- No MailerLite logo
- Full API and MCP access
- Starting price, which rises with subscriber count
- Monthly emails equal to 10 times the subscriber tier
- 50 automations, 10 forms, 10 sites and 5 digital products
Power
- Live chat and email support
- Multiple automation triggers
- Unlimited emails under fair use
- Unlimited seats, automations, forms and sites
- Starting price, which rises with subscriber count
Enterprise
- For 200K+ subscribers
- Deliverability support
- Option of a dedicated IP
- Dedicated success manager
Frequently Asked Questions
Yes. It covers up to 250 subscribers, 2,500 emails a month and 2 seats.
Yes. Annual billing saves 10 percent. Nonprofits get 30 percent off, but only one discount can apply at a time.
Third-party guidance says high spam complaint, bounce or unsubscribe rates can trigger a suspension and an investigation.
Not within MailerLite itself. Transactional email is sold separately through its sister product MailerSend.
Yes, but only on the Enterprise plan.
Live chat comes with Power. Enterprise adds priority support and a dedicated manager.
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