
Xtremepush
6.4/10Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.
Data last updated November 2026 · Our methodology
Overview
Xtremepush is a customer engagement platform from Dublin, Ireland. It lets CRM and marketing teams run campaigns across email, SMS, mobile and web push, app and web inboxes, in-app and onsite messages, microsites and landing pages, and ad retargeting, all from one orchestration layer. Next to messaging it offers a customer data platform, consent management, real-time loyalty mechanics, gamification such as games, prizes and quests, business intelligence, and InfinityAI predictive models for spotting likely VIPs and players at risk of churning. The company also markets XpertOS, which it describes as an AI-native operating system for regulated customer engagement. Its focus on iGaming and sports betting shows in features like a real-time sports feed and in customers including BetMGM, Caesars, Fanatics, Superbet and kwiff, though it also sells to ecommerce, finance and publishing brands. Developers get iOS, Android and Web SDKs and public documentation, and the vendor runs an integrations library and partner programs. It is modular, so buyers start with the capabilities they need and add more later. No prices are published and access is sold through demos and quotes. Capterra lists a starting figure of 250 dollars per user per month, but the vendor has not confirmed it. The platform suits mid-market and enterprise consumer brands with dedicated CRM teams, especially in regulated gaming. Its main limitations, according to reviewers, are a learning curve, segment calculations that can be slow, and analytics that some users find hard to reconcile.
Our Rating
Who Xtremepush is best for
Good fit
Large betting operators such as BetMGM, Caesars and Fanatics are listed customers.
It is built for CRM and retention marketers running omnichannel and loyalty campaigns.
The vendor names ecommerce brands as a target market and offers loyalty, segmentation and omnichannel messaging.
- Mid-Market7/10
Its modular packaging lets growing consumer brands start small and add capabilities later.
Less suited
Finance brands are a named target, and XpertOS is pitched for regulated customer engagement with consent management.
iOS, Android and Web SDKs come with public documentation, though the main users are marketing teams.
Sales are quote-only, prices are not published, and the platform is complex for a small team.
There is no published pricing, the sales process is demo-led and reviewers note a steep learning curve, which all work against small budgets.
It is sold only on quote through demos to large brands, which makes it a poor fit for solo users.
Pros & Cons
Pros
- It covers a very wide set of channels in one tool, including email, SMS, mobile and web push, inboxes, onsite messages and landing pages.
- Loyalty, gamification and a real-time sports feed are built in, which suits betting and gaming operators.
- Reviewers often praise support as responsive and professional.
- Reviewers describe the platform as stable and fast, with system failures being rare.
- Review scores are strong: 4.4 out of 5 on G2 from 263 reviews and 4.5 on Capterra.
Cons
- No pricing is published, so buyers must book a demo to get a quote.
- Reviewers report that segment calculations and updates can be slow.
- Some users find analytics hard to compare and report data discrepancies.
- G2 reviewers mention a steep learning curve, and one said they had to add Optimove to cover gaps in the product.
Key Features
Xtremepush Pricing
Custom
- Quote provided after a demo
- Modular packaging: start with the capabilities you need and add more
Frequently Asked Questions
The vendor does not publish prices and sells through demos and custom quotes. Capterra lists a starting price of 250 dollars per user per month, but Xtremepush has not confirmed that figure.
It supports email, SMS, mobile and web push, mobile and web inboxes, in-app messages, onsite messages and inline content, microsites and landing pages, and ad retargeting, all coordinated through omnichannel campaign orchestration.
IGaming and sports betting are its main focus, but it also targets ecommerce, finance and publishing companies. RTÉ is one of its listed customers.
Yes. It offers iOS, Android and Web SDKs, an API, and public documentation that includes release notes.
Its headquarters are in Dublin, Ireland, with offices in London, New York and São Paulo. Software Advice lists 2014 as its founding year.
Similar Tools
See all alternatives
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.