Attentive
6.7/10Attentive is an SMS-first marketing platform that also covers email, RCS, and push, aimed at mid-market and enterprise ecommerce brands.
Data last updated November 2026 · Our methodology
Overview
Attentive is a New York company founded in 2016. Its platform started with text message marketing and has grown to cover email, RCS, and push notifications. Brands use it to build subscriber lists with its two-tap mobile sign-up forms. They then send campaigns and automated journeys that trigger on browsing, cart, and purchase activity, with dynamic segments and A/B testing on campaigns and journeys. It suits consumer and ecommerce brands, especially Shopify retailers, that treat SMS as a main revenue channel and want hands-on strategic support. Pricing is quote-only and based on usage. Costs depend on subscriber list size, messages sent, and the channels you choose. The options are text only, text plus email, or the full SMS, email, RCS, and push package. AI Essentials is included with every plan. AI Pro and AI Grow cost a flat monthly fee, and AI Journeys is billed per click. Third-party data suggests a median contract of about 37,700 USD a year, with minimum commitments and possible platform, setup, and short code fees. Every plan includes onboarding, a dedicated support team, and more than 150 pre-built integrations. These include Shopify, Yotpo, Gorgias, Bazaarvoice, Snowflake, Hightouch, and Amperity, and there is an API for custom builds. The main limitation is cost: it is a premium-priced product with no free tier. Independent comparisons also find its email tools thinner than Klaviyo's, with no segmentation by aggregate cart or lifetime value and fewer journey templates.
Our Rating
Marketing6.7/10
AI Software6.7/10
Who Attentive is best for
Good fit
It is built for ecommerce brands, especially Shopify retailers, with journeys triggered by browsing, cart and purchase activity.
It is built for ecommerce marketing teams that run SMS and email campaigns and journeys.
It offers SOC 2 and ISO compliance, APIs, data warehouse integrations such as Snowflake, and an all-in-one package with priority support.
Strategic support and a median contract of roughly 38,000 USD a year fit established mid-market brands.
Less suited
Pricing is quote-only, with minimum commitments and reported quarterly minimum spends, which is costly for small stores.
It focuses on SMS and email rather than social media.
There is no free tier, and third-party reports describe 6 to 12 month minimum contracts.
A median contract of about 37,700 USD a year with minimum commitments rules out solo users.
Pros & Cons
Pros
- Two-tap mobile sign-up forms and an SMS-first design make it strong at growing text subscriber lists and earning revenue from them.
- Every plan includes onboarding, strategic support, and a dedicated support team.
- More than 150 pre-built integrations, including Shopify, Yotpo, Gorgias, and Snowflake, plus APIs for custom work.
- It supports RCS and push alongside SMS and email, which comparisons note Klaviyo lacks for RCS.
- The vendor lists SOC 2, ISO, GDPR, and TCPA compliance.
Cons
- There is no public pricing or free tier. Third-party data points to a median contract of about 37,700 USD a year.
- Reported hidden costs include quarterly minimum spends, setup fees, platform fees, and short code fees.
- Contracts auto-renew with 6 to 12 month minimums, and Trustpilot reviewers complain that cancelling is hard.
- Email features are thinner than Klaviyo's, and segments cannot use total cart value or lifetime value.
- Reporting has no industry benchmarks and few pre-built report templates.
Key Features
Not included
- Webinars
Attentive Pricing
All-in-one package
- Priced on volume and needs
- Priority support and onboarding
SMS, Email, RCS and Push
- Bundle discount
- All four channels
- AI Essentials included
- Priced by list size and messages sent
Text (SMS, MMS, RCS)
- AI Essentials included
- 150+ pre-built integrations
- Onboarding and dedicated support team
- Priced per message and by subscriber count
Text and Email
- AI Essentials included
- SMS and email campaigns and journeys
- Priced by list size and messages sent
Frequently Asked Questions
Attentive does not publish prices. Quotes depend on subscriber list size, message volume, channels, and AI add-ons. A third-party aggregator puts the median contract at about 37,700 USD a year, based on a small sample of 4 buyer reports.
Attentive says free trials are available through a request form on its pricing page. A January 2026 comparison describes the trial as 30 days and says it requires a demo request. There is no free tier.
Third-party reports describe auto-renewing contracts with 6 to 12 month minimums, along with possible quarterly minimum spends. Confirm these terms with sales before signing.
It has more than 150 pre-built integrations, including Shopify, Yotpo, Gorgias, Bazaarvoice, Tapcart, Hightouch, Amperity, and Snowflake, plus a public API.
Its security page lists SOC 2, ISO, GDPR, and TCPA compliance, and it runs a security status page for compliance documents.
It does send email, but reviewers find its email tools thinner than Klaviyo's, so email-heavy brands should compare the two closely.
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