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Best Marketing Tools

Marketing tools help businesses run email campaigns, marketing automation, landing pages, and multi-channel marketing (email, SMS, ads) to grow and engage audiences.

What is Marketing?

Marketing encompasses the strategies, tools, and processes that businesses use to achieve their goals in today's competitive landscape. Whether you're a startup looking to scale or an enterprise optimizing operations, understanding the fundamentals is crucial.

In this comprehensive guide, we'll explore the best tools available, share proven strategies, and provide actionable insights to help you succeed.

Top Marketing Tools

148 tools
Amazon SES logo

Amazon Simple Email Service is AWS's pay-as-you-go cloud email API and SMTP service for sending transactional and bulk marketing email at high volume.

Starting at $105/mo

CleverReach logo

German, GDPR-focused email marketing platform for newsletters, automation workflows and signup forms, aimed at European small and mid-sized businesses.

Starting at Free

Braze logo

Braze is an enterprise customer engagement platform for consumer brands. It sends personalized, cross-channel messages across email, push, SMS, in-app and WhatsApp, driven by real-time user data.

Starting at Contact for pricing

Listrak logo

Listrak is a cross-channel marketing and personalization platform for retailers and brands, covering email, SMS, push, web personalization and AI product recommendations.

Starting at Contact for pricing

MailerLite logo

MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.

Starting at Free

Teachable logo

Teachable is a hosted platform where creators and small businesses build, market and sell online courses, coaching and digital products under their own brand.

Starting at $39/mo

Mailtrap logo

Email delivery platform from Railsware that combines a transactional email API and SMTP service, an email testing sandbox, and a basic email marketing campaign tool.

Starting at Free

Iterable logo

Iterable is a cross-channel customer engagement platform. Mid-market and enterprise brands use it to orchestrate email, SMS, push, in-app, WhatsApp and web push journeys.

Starting at Contact for pricing

X2CRM logo

X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.

Starting at $65/mo

Oracle NetSuite logo

Cloud CRM built into Oracle NetSuite's ERP, covering sales force automation, marketing campaigns, customer service and partner management for growing and mid-sized businesses.

Starting at Contact for pricing

Builderall logo

All-in-one online business platform for small businesses and creators, combining website and funnel building, email marketing, webinars, checkout, courses, and AI content tools.

Starting at $27/mo

Emma logo

Emma by Marigold is an email marketing platform with automation, segmentation, SMS and brand controls, built for multi-location and distributed organizations.

Starting at $105/mo

Hostinger Reach logo

Hostinger Reach is a low-cost, AI-assisted email marketing tool from web host Hostinger, aimed at small businesses, bloggers, and Hostinger website and store owners.

Starting at Free

ClickFunnels logo

Sales funnel builder for online sellers, coaches and course creators, combining landing pages, checkouts, email automation, courses and a storefront in one platform.

Starting at $97/mo

Kajabi logo

All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.

Starting at $179/mo

Sellsy logo

French all-in-one CRM and lead-to-cash suite that combines sales pipelines, quotes with e-signature, invoicing, e-invoicing, marketing, and cash management for SMEs.

Starting at €35/mo

Squarespace logo

Website builder and hosting platform with built-in e-commerce, SEO tools and a paid Email Campaigns add-on, aimed at small businesses, creatives and solo sellers.

Starting at $25/mo

EmailOctopus logo

EmailOctopus is a low-cost email newsletter and campaign tool for small businesses, creators and nonprofits, with forms, landing pages and basic automations.

Starting at Free

Circle logo

Circle is an all-in-one community platform for creators and brands that combines discussion spaces, courses, live events, payments, and paid email marketing.

Starting at Contact for pricing

Insightly logo

Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.

Starting at Contact for pricing

Ortto logo

Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.

Starting at Contact for pricing

SendX logo

SendX is an email marketing platform for small and growing businesses. It offers campaigns, automation, landing pages, and deliverability tools, priced by contact count.

Starting at $10/mo

Odoo logo

Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

Starting at Free

HubSpot logo

HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

Starting at Free

Marketing Tool Guides by Audience

Not Sure Which Tool is Right for You?

Take our quick quiz to get personalized recommendations based on your specific needs, budget, and team size.

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Frequently Asked Questions

Marketing tools help businesses plan and run campaigns across channels such as email, social media, search, and advertising, and measure the results.

Consider which channels you rely on, the size of your contact list, the automation you need, how it connects to your CRM, and how pricing grows as your audience grows.

They reduce repetitive campaign work, keep customer messaging consistent, and show which activity produces leads and revenue.