Moosend
6.9/10Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Data last updated November 2026 · Our methodology
Overview
Moosend is an email marketing and automation platform. It was acquired by Sitecore in 2021 and sold to Constant Contact in June 2025. It covers a drag-and-drop newsletter builder and templates, an automation workflow builder with prebuilt recipes such as abandoned-cart and repeat-purchase flows, website behaviour tracking, list management with segmentation, custom fields and tags, and landing page and subscription form builders. Its AI features cover content generation, product recommendations and audience discovery. It also offers A/B campaigns that test subject line, content or sender, plus an SMTP service and API. It suits small businesses, ecommerce stores and lean marketing teams that want automation at a low price. Pricing is per account, not per user. The Pro plan is priced by contact count and was reported at 9 USD per month for 500 contacts and 88 USD per month for 10,000 contacts. Biannual billing saves 15% and annual billing saves 20%. Moosend+ adds chosen extras such as transactional email, dedicated IPs, SSO and extra team members for a custom price. Enterprise is quote-only and adds an account manager, an SLA and custom reports. The main limitation is that transactional email, dedicated IPs and SSO cost extra above Pro. Support also runs 24/5 rather than 24/7.
Our Rating
Who Moosend is best for
Good fit
Pro starts at a low per-account price for 500 contacts and includes automation, landing pages and forms.
It has abandoned-cart and repeat-purchase recipes and product recommendations.
Nonprofits get an extra 25% off on top of the annual discount.
A 30-day trial with no credit card and contact-based pricing keep early costs low.
Pro includes five team members, and Moosend+ sells extra seats, workflow automation and A/B testing.
Less suited
Pricing is per account from 9 USD per month.
- Mid-Market6/10
Contact tiers go up to one million, but transactional email, dedicated IPs and SSO require custom-priced plans.
The low per-account price suits agencies, but Pro is capped at 5 users and extra team members need a custom plan.
An Enterprise tier with an SLA, SSO and an account manager exists, but integrations and support hours are limited compared with enterprise suites.
Pros & Cons
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Key Features
Moosend Pricing
Pro
- 5 team members
- Automation workflows
- Email and live chat support
- Landing pages and subscription forms
- Email campaigns and newsletter builder
- 15% off biannual, 20% off annual billing
- Priced by contact count, from 500 contacts
- Reported at 88 USD per month for 10,000 contacts
Enterprise
- SLA
- Quote only
- Custom reports
- 10+ team members
- Custom-coded templates
- Account manager and priority support
- Deliverability and strategy optimization
Moosend+
- Custom price
- All Pro features
- Choice of add-ons such as dedicated IPs, transactional emails and SSO
Frequently Asked Questions
No permanent free plan is advertised. Moosend offers a 30-day free trial with no credit card required, and the trial cannot publish landing pages or forms.
No. Pro is priced by the number of contacts, and five team members are included. Extra seats are sold as an add-on through Moosend+.
Not in Pro. Transactional emails are an add-on available through the custom-priced Moosend+ or Enterprise plans.
Constant Contact acquired Moosend from Sitecore in June 2025. Sitecore had bought it in 2021.
Yes. Moosend sells pay-as-you-go email credits from 350,000 credits for 350 USD, and the credits do not expire.
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