Ortto
6.7/10Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Data last updated November 2026 · Our methodology
Overview
Ortto, formerly Autopilot, is a Sydney-based marketing automation platform. It puts a customer data platform underneath a visual journey builder. Teams use it to bring in customer data through no-code integrations, segment audiences, and run automated journeys across email, SMS, mobile push, forms and popups, and in-app messages. It also includes dashboards, custom reports, funnel analysis and lead scoring. A newer support suite adds a team inbox, live chat, AI responses and a knowledge base. That breadth sets it apart from plain email tools. Ortto suits SaaS and ecommerce marketing teams that want product and customer data behind their campaigns without a separate CDP. Pricing depends on the number of contacts. A third-party pricing tracker showed Starter from about $237 a month and Professional from about $509 a month, both paid annually, at 10,000 contacts. Enterprise is custom-priced. Professional adds landing pages, dynamic content, transactional messaging, dedicated IPs and webhooks. SMS needs a phone number add-on and credit blocks, and emails beyond the monthly allowance cost extra. There is a 14-day free trial. Security features include SSO, audit logs, ISO 27001, SOC 2 and HIPAA compliance, and data hosting in the EU, US or Australia. The main drawback is cost. Prices climb quickly as the contact list grows, and reviewers say reporting and attribution are not as flexible as they would like.
Our Rating
Who Ortto is best for
Good fit
Journeys, a CDP, multichannel messaging and analytics are built for marketing teams.
- Mid-Market8/10
Professional-tier features and compliance options suit growing mid-sized companies.
Ortto is popular with SaaS startups, but contact-based pricing gets expensive as lists grow.
Less suited
The Enterprise plan adds an SLA, multiple workspaces and SSO, but some reviewers note gaps in configurability.
Reviewers say smaller businesses may find the cost hard to justify for basic email.
Pros & Cons
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Key Features
Ortto Pricing
Enterprise
- SLA
- Custom pricing
- Multiple workspaces
- Priority support and dedicated success manager
- Professional onboarding and deliverability consultant
Professional
- Dedicated email IPs
- NPS and lead scoring
- Everything in Starter
- Transactional email and SMS
- Custom roles, webhooks and data streaming
- Mobile push, dynamic content and landing pages
- Price shown is for 10,000 contacts, billed annually
Starter
- Forms and popups
- Advanced A/B testing
- Visual journey builder
- Email and SMS marketing
- Google SSO and basic roles
- Reporting and funnel analysis
- Price shown is for 10,000 contacts, billed annually
Frequently Asked Questions
Yes. Ortto offers a 14-day free trial. Review sites say the trial covers up to 10,000 contacts with a limited number of email sends.
Monthly, quarterly and annual billing are offered, with discounts for quarterly and annual payment. Some sources say only Starter allows month-to-month billing. On annual contracts, downgrades take effect only at renewal.
Yes. Autopilot Journeys launched in 2015, was rebuilt from the ground up, and was rebranded as Ortto in March 2022.
Ortto lists GDPR, ISO 27001, HIPAA and SOC 2 compliance. It also offers SSO including Okta, two-factor authentication, audit logs and multi-region data hosting.
SMS needs a phone number add-on with a monthly rental fee, plus SMS credit blocks bought on top of the plan.
Yes. Ortto includes a team inbox, live chat, AI responses, messenger calls and a knowledge base alongside its marketing features.
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