Best Insightly Alternatives (2026): 10+ options compared

Odoo

Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

• Better at: Has a free plan (Insightly does not)
• Better at: Higher Cost score (8/10 vs 4/10)
• Gives up: Higher Ease of Use score (6/10 vs 5/10)

HubSpot

HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

• Better at: Has a free plan (Insightly does not)
• Better at: Lower estimated cost for 10 users: $200/mo vs $290/mo
• Gives up: Higher Customization score (7/10 vs 6/10)

Optimove

Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.

• Better at: Higher Scalability score (9/10 vs 5/10)
• Better at: Higher Support score (8/10 vs 4/10)
• Gives up: Higher Cost score (4/10 vs 3/10)

Brevo

Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.

• Better at: Has a free plan (Insightly does not)
• Better at: Higher Cost score (8/10 vs 4/10)
• Gives up: Lower estimated cost for 10 users: $290/mo vs $499/mo

Ortto

Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.

• Better at: Higher Support score (7/10 vs 4/10)
• Better at: Higher Scalability score (7/10 vs 5/10)
• Gives up: Higher Customization score (7/10 vs 6/10)

SmartReach.io

SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.

• Better at: Lower estimated cost for 10 users: $89/mo vs $290/mo
• Better at: Higher Support score (8/10 vs 4/10)
• Gives up: Higher Customization score (7/10 vs 6/10)

Spotler CRM, formerly Really Simple Systems, is a UK-built cloud CRM for small and mid-sized B2B firms that combines sales pipeline, email marketing and case management.

• Better at: Higher Cost score (8/10 vs 4/10)
• Better at: Higher Support score (7/10 vs 4/10)
• Gives up: Higher Integration score (7/10 vs 5/10)

CiviCRM

Open-source CRM built for nonprofits and advocacy groups, covering contacts, donations, memberships, events, email marketing and case management.

• Better at: Has a free plan (Insightly does not)
• Better at: Lower estimated cost for 10 users: Free vs $290/mo
• Gives up: Higher Ease of Use score (6/10 vs 3/10)

Mailshake

Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.

• Better at: Higher Support score (8/10 vs 4/10)
• Better at: Higher Cost score (7/10 vs 4/10)
• Gives up: Higher Customization score (7/10 vs 5/10)

Apollo

Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.

• Better at: Has a free plan (Insightly does not)
• Better at: Lower estimated cost for 10 users: Free vs $290/mo
• Gives up: Higher Customization score (7/10 vs 6/10)

Linked Helper

Desktop LinkedIn automation tool with a built-in lightweight CRM for sales reps, recruiters and agencies running connection, messaging and follow-up campaigns.

• Better at: Has a free plan (Insightly does not)
• Better at: Lower estimated cost for 10 users: Free vs $290/mo
• Gives up: Higher Security score (7/10 vs 5/10)

lemlist

lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.

• Better at: Lower estimated cost for 10 users: $69/mo vs $290/mo
• Better at: Higher Support score (7/10 vs 4/10)
• Gives up: Higher Security score (7/10 vs 5/10)

ActiveCampaign

Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.

• Better at: Higher Scalability score (7/10 vs 5/10)
• Better at: Higher Support score (6/10 vs 4/10)
• Gives up: Better fit for consultancies (8/10 vs 5/10)

LeadSquared

LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.

• Better at: Higher Scalability score (7/10 vs 5/10)
• Better at: Higher Support score (6/10 vs 4/10)
• Gives up: Lower estimated cost for 10 users: $290/mo vs $400/mo

Xtremepush

Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.

• Better at: Higher Support score (8/10 vs 4/10)
• Better at: Higher Scalability score (8/10 vs 5/10)
• Gives up: Better fit for small business (7/10 vs 3/10)