Brevo vs Insightly Comparison
Compare Brevo vs Insightly features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Customization | 6/10 | 7/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 4/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Cost | 8/10 | 4/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $29/user/mo Plus |
| Estimated cost for 10 users | $499/mo Professional | $290/mo Plus |
| Features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Insightly does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 7/10)
Why choose Insightly
- Lower estimated cost for 10 users: $290/mo vs $499/mo
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
