Insightly vs Odoo Comparison
Compare Insightly vs Odoo features, pricing, and more.
Last updated: November 2026
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 7.2/10 |
| Customization | 7/10 | 9/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 4/10 | 8/10 |
| Ease of Use | 6/10 | 5/10 |
| Support | 4/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $29/user/mo Plus | €31/user/mo Standard |
| Estimated cost for 10 users | $290/mo Plus | Free One App Free |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
Insightly vs Odoo cost by team size
| Team size | Insightly | Odoo |
|---|---|---|
| 1 user | $58/moPlus | FreeOne App Free |
| 5 users | $145/moPlus | FreeOne App Free |
| 10 users | $290/moPlus | FreeOne App Free |
| 25 users | $725/moPlus | FreeOne App Free |
| 50 users | $1,450/moPlus | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Insightly
- Higher Ease of Use score (6/10 vs 5/10)
Why choose Odoo
- Has a free plan (Insightly does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Customization score (9/10 vs 7/10)
- Better fit for startups (7/10 vs 4/10)
- Better fit for e-commerce (6/10 vs 3/10)
Pros & Cons
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 5.8/10 for Insightly. The largest gap is in Cost: 4/10 for Insightly and 8/10 for Odoo.
Odoo has a free plan; Insightly does not list one.
Odoo is the better fit for e-commerce: we rate it 6/10 for them, against 3/10 for Insightly.
