LeadSquared
6.5/10LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
Data last updated November 2026 · Our methodology
Overview
LeadSquared is a CRM from Bengaluru, India. It is built for organisations that handle large volumes of inbound leads and field sales activity, such as lenders, insurers, education providers, healthcare groups and real estate firms. The Sales product covers leads, accounts and opportunities, plus activity and task tracking, quotes, nudges, sales groups and a process designer. A mobile CRM adds check-in and check-out tracking and speech-to-text capture. On the higher tier it also adds offline mode, Leads Near Me, geo-fencing and territory management. A separate Marketing product adds list segmentation, dynamic landing pages and forms, lead quality scoring, advanced lead distribution, email campaigns and website event tracking. Pricing is split by product. The Sales plans cost 40 or 60 USD per user per month, billed annually. The Marketing plans cost 1,200 or 2,000 USD per account per year and include two users. Both product lines are sold through sales conversations rather than self-serve checkout. Add-ons include portals, a sandbox, an AI email parser and an analytics platform. Integration options include Gmail and Outlook, an API framework, webhooks, an app marketplace and social media connectors. The platform has ISO 27001 and SOC 2 Type 2 compliance. Its main limitation is cost and complexity for small teams. Reviewers also report slowness under heavy call volume, buggy telephony integrations, and custom reports that are hard to build within the per-user report caps.
Our Rating
Who LeadSquared is best for
Good fit
It is built around high-velocity inside and field sales, with lead distribution, mobile field tools and sales management.
- Mid-Market8/10
Per-user pricing, compliance certifications and configurable processes suit growing organisations with large lead volumes.
It offers custom plans, audit logs, a sandbox and an application development platform, and it serves large customers such as HCL Technologies.
A dedicated Marketing product covers segmentation, landing pages, lead scoring and email at high monthly volumes.
Less suited
Reviewers say it can be costly and complex for small teams, although many reviewers are small companies.
Pros & Cons
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
Key Features
LeadSquared Pricing
Marketing Pro
- 2 users
- Unlimited contacts
- 100,000 emails per month
- 25 build-your-own reports
- 1,000 Converse and chatbot sessions
- Priced per account, billed annually
- Lead scoring, landing pages and lead distribution
Marketing Super
- 2 users
- Website event tracking
- 250,000 emails per month
- 50 build-your-own reports
- Advanced workflow automation
- 2,000 Converse and chatbot sessions
- Priced per account, billed annually
Sales Pro
or $480/user/year
- 3 webhooks
- 50,000 emails
- Unlimited contacts
- 7 permission templates
- 2 GB storage plus 20 MB per user
- 2 build-your-own reports per user
- 500 Converse and chatbot sessions
- Lead, account and opportunity management
- Quotes, API framework and app marketplace
- Billed annually, 40 USD per user per month
Sales Super
or $720/user/year
- 30 webhooks
- 100,000 emails
- Audit logs and batch jobs
- Unlimited permission templates
- 10 GB storage plus 20 MB per user
- 5 build-your-own reports per user
- Application development platform (LAPPS)
- Billed annually, 60 USD per user per month
- Mobile offline mode, Leads Near Me and geo-fencing
Frequently Asked Questions
Sales Pro costs 40 USD and Sales Super 60 USD per user per month, billed annually. Custom plans are available on request.
It is priced per account, at 1,200 USD a year for Marketing Pro and 2,000 USD a year for Marketing Super, billed annually. Both include 2 users and unlimited contacts.
Its pricing page lists ISO 27001 and SOC 2 Type 2 compliance on the Sales plans. Audit logs are included in Sales Super.
It integrates with Gmail and Outlook and offers an API framework, webhooks, an app marketplace and social media connectors. Marketing retargeting connectors are an add-on.
Offline mode, Leads Near Me and geo-fencing come with the mobile app on the Sales Super plan only.
LeadSquared mentions special pricing for select startups that qualify.
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