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Best CRM Tools for your needs in 2026

The top CRM software for your needs, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.

Last updated: November 2026How we rank30 tools compared

Top 30 CRM Tools

Use filters and sort to find the best match for your needs. Compare what every CRM tool costs at 1 to 50 users.

  1. 1. Odoo

    Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

  2. 2. Salesforce Sales Cloud

    Salesforce Sales Cloud is a cloud CRM for managing leads, opportunities, forecasts and sales workflows, sold in editions from a free two-user suite to enterprise AI bundles.

  3. 3. Zoho CRM

    Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.

  4. 4. ClickUp

    ClickUp is a work management platform with tasks, docs, chat, automations, AI agents and a CRM layer for contacts, companies and deals, aimed at business teams.

  5. 5. Odoo CRM

    Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.

  6. 6. Frappe CRM

    Open-source sales CRM from Frappe for small and mid-sized sales teams, with unlimited users, lead and deal pipelines, calling, and WhatsApp integration.

  7. 7. Attio

    Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.

  8. 8. Brevo

    Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.

  9. 9. EspoCRM

    Open-source CRM for small and mid-sized businesses that can be self-hosted free or bought as a per-user cloud subscription.

  10. 10. HubSpot

    HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

  11. 11. Bigin by Zoho CRM

    Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.

  12. 12. Bitrix24

    All-in-one workspace that combines tasks and projects, CRM, chat and video calls, documents and HR tools, priced as a flat monthly fee per organization.

  13. 13. HubSpot Sales Hub

    Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.

  14. 14. Outplay

    Outplay is a multichannel sales engagement platform. Outbound sales teams use it to run email, phone, SMS, and LinkedIn sequences that sync with their CRM.

  15. 15. Agentforce

    Salesforce's platform for building and running autonomous AI agents for service, sales and employee tasks, using CRM data, Flows and the Einstein Trust Layer.

  16. 16. Kylas Sales CRM

    Pune-built sales CRM for Indian small and mid-sized businesses. It handles leads, deals, calling, WhatsApp and workflows, and pricing is flat with unlimited users.

  17. 17. SmartTask

    SmartTask is a work management platform that combines projects, time tracking, a client portal and a sales CRM for agencies and client delivery teams.

  18. 18. Twenty

    Twenty is an open-source CRM for businesses. Teams can self-host it for free or use its cloud plans, and they get custom objects, workflows, AI agents and developer APIs.

  19. 19. Capsule CRM

    Capsule is a web-based CRM for small and growing businesses that manages contacts, sales pipelines, projects and team email, with iOS and Android apps.

  20. 20. CiviCRM

    Open-source CRM built for nonprofits and advocacy groups, covering contacts, donations, memberships, events, email marketing and case management.

  21. 21. Apollo

    Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.

  22. 22. ERPNext

    Open-source ERP from Frappe with built-in CRM for leads, opportunities, quotations and campaigns, aimed at small and mid-sized businesses that need sales tied to accounting and stock.

  23. 23. Salesgear

    Salesgear is an outbound sales platform for small sales teams. It combines a B2B contact database, AI prospect research, multichannel sequences, a built-in dialer and two-way CRM sync.

  24. 24. Clay

    Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.

  25. 25. Flowlu

    All-in-one work management platform for small and mid-sized service businesses, combining projects, tasks, CRM, invoicing, finance tracking and a knowledge base.

  26. 26. Assembly

    Assembly, formerly Copilot, is a branded client portal for service businesses. It combines messaging, a lightweight CRM, billing, files, tasks and an AI app builder.

  27. 27. EngageBay

    EngageBay is an all-in-one CRM that combines marketing automation, sales pipelines, and a helpdesk for small businesses and startups on tight budgets.

  28. 28. GroupOffice

    Open-source groupware and CRM platform from Dutch firm Intermesh, combining email, calendar, contacts, projects, helpdesk and newsletters for businesses and public organisations.

  29. 29. Krayin CRM

    Free, MIT-licensed, self-hosted CRM built on Laravel and Vue.js, made by Webkul for SMBs and developers who want to customize how they manage leads, contacts and sales.

  30. 30. SuiteCRM

    Open-source CRM licensed under AGPL that covers sales, marketing and customer service, for businesses that want to self-host or pay for managed hosting without per-user fees.

How We Evaluated These Tools

We rate each CRM tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.

  • Cost16.7%
  • Customization16.7%
  • Ease of Use16.7%
  • Integration16.7%
  • Analytics8.3%
  • Scalability8.3%
  • Security8.3%
  • Support8.3%

How we score tools

Frequently Asked Questions

CRM encompasses tools and strategies that help businesses manage customer relationships, track sales, and improve customer service.

Consider your budget, team size, required features like automation and integrations, and scalability needs when selecting a CRM tool.

CRM tools help streamline sales processes, improve customer relationships, increase productivity, and provide valuable insights through analytics.

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