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Best Marketing Tools for your needs in 2026

The top Marketing software for your needs, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.

Last updated: November 2026How we rank30 tools compared

Top 30 Marketing Tools

Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.

  1. 1. Zapier

    Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.

  2. 2. Odoo

    Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

  3. 3. Judge.me

    Judge.me is a Shopify app that collects and displays product reviews, star ratings, photo and video reviews, and testimonials for online stores.

  4. 4. MailerLite

    MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.

  5. 5. OneSignal

    OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.

  6. 6. Brevo

    Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.

  7. 7. HubSpot

    HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

  8. 8. Klaviyo

    Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.

  9. 9. Loops

    Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.

  10. 10. Mailgun

    Mailgun is a developer-focused email API and SMTP relay service that apps and businesses use to send, receive, track and validate transactional and bulk email.

  11. 11. Omnisend

    Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.

  12. 12. Resend

    Developer-focused email platform with an API for transactional email and a Broadcasts feature for marketing newsletters to segmented contact lists.

  13. 13. CiviCRM

    Open-source CRM built for nonprofits and advocacy groups, covering contacts, donations, memberships, events, email marketing and case management.

  14. 14. listmonk

    listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.

  15. 15. Mailchimp

    Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.

  16. 16. Sender

    Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.

  17. 17. Apollo

    Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.

  18. 18. GetResponse

    Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.

  19. 19. LanderLab

    No-code landing page and quiz funnel builder with hosting, A/B testing and lead routing, aimed at media buyers, affiliate marketers, lead-gen teams and agencies.

  20. 20. Mautic

    Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.

  21. 21. SlickText

    SlickText is an SMS and MMS marketing platform. Small and mid-sized businesses and Shopify stores use it to grow text subscriber lists, send campaigns and automate messages.

  22. 22. Tidio (Lyro AI)

    Tidio is a customer service platform that combines live chat, a help desk, no-code Flows automation, and the Lyro AI agent, aimed at small and mid-sized ecommerce businesses.

  23. 23. Webflow

    Webflow is a visual website builder, CMS and hosting platform that marketing teams, agencies and designers use to build and run websites without hand-written code.

  24. 24. Clay

    Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.

  25. 25. Framer

    Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.

  26. 26. Linktree

    Link-in-bio platform that lets creators and businesses publish one mobile landing page of links, collect contacts, sell digital products, and track clicks.

  27. 27. Benchmark Email

    Email marketing platform for small businesses, with a drag-and-drop editor, signup forms, automation, AI writing help and reporting, and a free plan for up to 500 contacts.

  28. 28. Campaign Monitor

    Campaign Monitor by Marigold is an email marketing platform for designing, automating and tracking branded email campaigns. It is aimed at small businesses, marketing teams and agencies.

  29. 29. EngageBay

    EngageBay is an all-in-one CRM that combines marketing automation, sales pipelines, and a helpdesk for small businesses and startups on tight budgets.

  30. 30. Hostinger Reach

    Hostinger Reach is a low-cost, AI-assisted email marketing tool from web host Hostinger, aimed at small businesses, bloggers, and Hostinger website and store owners.

How We Evaluated These Tools

We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.

  • Cost16.7%
  • Customization16.7%
  • Ease of Use16.7%
  • Integration16.7%
  • Analytics8.3%
  • Scalability8.3%
  • Security8.3%
  • Support8.3%

How we score tools

Frequently Asked Questions

Marketing tools help businesses plan and run campaigns across channels such as email, social media, search, and advertising, and measure the results.

Consider which channels you rely on, the size of your contact list, the automation you need, how it connects to your CRM, and how pricing grows as your audience grows.

They reduce repetitive campaign work, keep customer messaging consistent, and show which activity produces leads and revenue.

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