OneSignal vs Zapier Comparison
Compare OneSignal vs Zapier features, pricing, and more.
Last updated: November 2026
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 7.3/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Integration | 8/10 | 10/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $19/mo Growth | $30/mo Professional |
| Estimated cost for 10 users | Free Free | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
OneSignal vs Zapier cost by team size
OneSignal and Zapier cost the same at 1 user; OneSignal costs less from 5 to 25 users.
| Team size | OneSignal | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $104/moTeam |
| 10 users | FreeFree | $104/moTeam |
| 25 users | FreeFree | $104/moTeam |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose OneSignal
- Lower estimated cost for 10 users: Free vs $104/mo
- Higher Cost score (7/10 vs 4/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for developers (7/10 vs 5/10)
Why choose Zapier
- Higher Integration score (10/10 vs 8/10)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 7.1/10 for OneSignal. The largest gap is in Cost: 7/10 for OneSignal and 4/10 for Zapier.
OneSignal costs less for 10 users: free on its Free plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both OneSignal and Zapier have a free plan.
OneSignal is the better fit for developers: we rate it 7/10 for them, against 5/10 for Zapier.
