Linktree
6.4/10Link-in-bio platform that lets creators and businesses publish one mobile landing page of links, collect contacts, sell digital products, and track clicks.
Data last updated November 2026 · Our methodology
Overview
Linktree hosts a single mobile-friendly page that gathers all of a brand's or creator's links behind one URL, usually placed in Instagram, TikTok or other social bios. Users add links, embeds, featured links, scheduled links and redirects. They can also collect email addresses and phone numbers on the page, sell digital products, courses and bookings, and run Instagram auto-replies. Analytics cover views and clicks. Paid tiers add per-link clicks, referrer, location and device data, plus Google Analytics, Meta Conversion API and UTM settings. Pricing is per Linktree page. There is a free plan with 28 days of analytics. Starter adds scheduling, redirects and contact collection. Pro removes the Linktree footer and adds SEO controls, email integrations and 0 percent Linktree seller fees. Premium adds all-time analytics, CSV export, location and referrer rules, and faster support. Each paid plan covers one page, so running several brand or client pages multiplies the cost. Email integrations named for Pro include Mailchimp, Kit, Klaviyo and Google Sheets. The product suits solo creators, small businesses and social media teams that need a fast, low-maintenance bio page. Its main limitation is that it is not a full marketing suite. It does not send email or SMS campaigns, it has no A/B testing, its only native retargeting pixel is Meta's, and it offers no branded short domain. Reviewers also say agency workflows across many client accounts are clumsy.
Our Rating
Who Linktree is best for
Good fit
It is built for social bio links, with digital product sales and Instagram auto-replies.
The free and low-cost plans give solo creators a bio page with selling and contact capture in minutes.
Reviewers praise how simple it is for small businesses to centralise links on an inexpensive plan.
Bio pages with UTM and Meta Conversion API tracking suit social teams.
Less suited
The UTM, Google Analytics and Meta CAPI integrations help social teams, but the product covers only one channel.
The free plan is cheap and fast to set up, but the use is narrow.
Reviewers say switching between client accounts is clunky, and each page needs its own paid plan.
It can sell digital products and bookings, but it is not a full store.
Enterprise options are custom-priced only, and governance features beyond Premium team approvals are thin.
- Mid-Market3/10
Each paid plan covers one page, so managing several brands gets costly.
Pros & Cons
Pros
- Setting up a bio link page takes minutes, and reviewers repeatedly cite how simple it is.
- The free plan includes unlimited links, which is enough for individuals to start.
- Pro charges no Linktree seller fee on digital products, courses and bookings.
- Pro connects to Mailchimp, Kit, Klaviyo and Google Sheets, so captured contacts can flow into email tools.
- More than 70 million users means audiences recognise the link format.
Cons
- Each paid plan covers one page, so managing several brands or clients gets expensive.
- Free and Starter keep the Linktree footer, and reviewers find design control limited without paying more.
- There is no A/B testing, the only native retargeting pixel is Meta's, and there is no branded short domain.
- Data export is limited to Premium, and Free keeps only 28 days of analytics.
- Some reviewers report slow support and friction when cancelling or getting billing help.
Key Features
Not included
- SMS Marketing
- Email Marketing
- A/B Testing
Linktree Pricing
Free
- Unlimited links
- One featured link
- Linktree branding shown
- Basic QR code and link shortener
- 28 days of analytics, no per-link clicks
Starter
or $84/year (save 22%)
- One Linktree page
- Unlimited featured links
- Link scheduling and redirects
- Custom themes and QR customization
- On-page email and phone collection
- 90 days of analytics with per-link clicks
Pro
or $168/year (save 18%)
- Linktree footer removed
- Password and code locks
- 0 percent Linktree seller fee
- 12-hour support response target
- Mailchimp, Kit, Klaviyo and Google Sheets integrations
- 365 days of analytics with referrer, location and device data
- SEO settings, Google Analytics, Meta Conversion API, UTM settings
Premium
or $360/year (save 14%)
- Team chat and approvals
- 4-hour support response target
- Unlimited Instagram auto-replies
- All-time analytics and CSV export
- Link rules by location or referrer
Frequently Asked Questions
No. Each paid plan covers one Linktree, so three Pro pages cost three times the Pro price.
A competitor's October 2026 pricing article reports a 7-day trial on Pro and Premium and no trial on Starter. A permanent free plan is also available.
Pro and Premium charge 0 percent Linktree fees on digital products. Free and Starter carry seller fees, reported at 12 and 9 percent. Stripe's processing fee applies on every plan, and partner payouts cost $0.25 each.
No. It collects email addresses and phone numbers on the page and passes them to tools such as Mailchimp, Kit or Klaviyo. Campaigns have to be sent from those tools.
The page drops to the Free plan at the end of the billing period, which reduces analytics history to 28 days and restores Linktree branding.
Linktree publishes a Trust Center, a Transparency Report and a law enforcement access policy, all linked from its About page.
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