MailerLite vs Zapier Comparison
Compare MailerLite vs Zapier features, pricing, and more.
Last updated: November 2026
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 7.3/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 9/10 | 9/10 |
| Customization | 7/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Comfort | $30/mo Professional |
| Estimated cost for 10 users | $25/mo Power | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
MailerLite vs Zapier cost by team size
MailerLite and Zapier cost the same at 1 user; MailerLite costs less from 5 to 25 users.
| Team size | MailerLite | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $25/moPower | $104/moTeam |
| 10 users | $25/moPower | $104/moTeam |
| 25 users | $25/moPower | $104/moTeam |
| 50 users | $25/moPower | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerLite
- Lower estimated cost for 10 users: $25/mo vs $104/mo
- Higher Cost score (8/10 vs 4/10)
- Better fit for e-commerce (7/10 vs 5/10)
Why choose Zapier
- Higher Integration score (10/10 vs 7/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 6/10)
Pros & Cons
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 7.1/10 for MailerLite. The largest gap is in Cost: 8/10 for MailerLite and 4/10 for Zapier.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both MailerLite and Zapier have a free plan.
MailerLite is the better fit for e-commerce: we rate it 7/10 for them, against 5/10 for Zapier.
