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Best Marketing Tools for your needs in 2026

The top Marketing software for your needs, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.

Last updated: November 2026How we rank30 tools compared

Top 30 Marketing Tools

Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.

  1. 1. MailerLite

    MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.

  2. 2. OneSignal

    OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.

  3. 3. Brevo

    Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.

  4. 4. Moosend

    Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.

  5. 5. Optimove

    Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.

  6. 6. Bloomreach

    Bloomreach is an enterprise commerce marketing platform that unifies customer data, email, SMS, WhatsApp, web personalization, and AI-driven product discovery for large ecommerce brands.

  7. 7. Dotdigital

    Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.

  8. 8. Landingi

    Landingi is a drag-and-drop landing page builder with AI page generation, A/B testing and agency sub-accounts for marketers and small businesses.

  9. 9. Loops

    Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.

  10. 10. Omnisend

    Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.

  11. 11. Unbounce

    Landing page builder with A/B testing, AI copywriting and AI traffic routing for marketers and agencies running paid acquisition campaigns.

  12. 12. Attentive

    Attentive is an SMS-first marketing platform that also covers email, RCS, and push, aimed at mid-market and enterprise ecommerce brands.

  13. 13. Cordial

    Cordial is an enterprise cross-channel messaging platform with an embedded customer data platform, used mainly by large consumer brands for AI-driven email, SMS and app messaging.

  14. 14. Ortto

    Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.

  15. 15. Mailchimp

    Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.

  16. 16. Privy

    Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.

  17. 17. Sender

    Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.

  18. 18. Customer.io

    Customer.io is a behavior-driven messaging platform that lets product-led and tech companies automate email, push, in-app, SMS and WhatsApp messages based on user data.

  19. 19. GetResponse

    Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.

  20. 20. Insider One

    An AI-driven customer engagement platform that combines a CDP, personalization and cross-channel journey orchestration for B2C enterprise and mid-market brands.

  21. 21. LanderLab

    No-code landing page and quiz funnel builder with hosting, A/B testing and lead routing, aimed at media buyers, affiliate marketers, lead-gen teams and agencies.

  22. 22. Mautic

    Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.

  23. 23. SlickText

    SlickText is an SMS and MMS marketing platform. Small and mid-sized businesses and Shopify stores use it to grow text subscriber lists, send campaigns and automate messages.

  24. 24. Webflow

    Webflow is a visual website builder, CMS and hosting platform that marketing teams, agencies and designers use to build and run websites without hand-written code.

  25. 25. Framer

    Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.

  26. 26. Iterable

    Iterable is a cross-channel customer engagement platform. Mid-market and enterprise brands use it to orchestrate email, SMS, push, in-app, WhatsApp and web push journeys.

  27. 27. Swipe Pages

    Swipe Pages is a drag-and-drop landing page builder with AMP pages, A/B testing, personalization, checkout funnels and client sub-accounts, aimed at agencies, ecommerce and SaaS marketers.

  28. 28. TxtCart

    TxtCart is an AI SMS marketing platform for Shopify and other ecommerce stores. It handles abandoned cart recovery, automated flows, campaigns and AI-led customer conversations.

  29. 29. WebEngage

    WebEngage is a customer data and omnichannel engagement platform that consumer brands use for segmentation, journey automation, and messaging across email, SMS, WhatsApp, push, and more.

  30. 30. Xtremepush

    Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.

How We Evaluated These Tools

We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.

  • Cost16.7%
  • Customization16.7%
  • Ease of Use16.7%
  • Integration16.7%
  • Analytics8.3%
  • Scalability8.3%
  • Security8.3%
  • Support8.3%

How we score tools

Frequently Asked Questions

Marketing tools help businesses plan and run campaigns across channels such as email, social media, search, and advertising, and measure the results.

Consider which channels you rely on, the size of your contact list, the automation you need, how it connects to your CRM, and how pricing grows as your audience grows.

They reduce repetitive campaign work, keep customer messaging consistent, and show which activity produces leads and revenue.

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