Kajabi
5.3/10All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
Data last updated November 2026 · Our methodology
Overview
Kajabi is a hosted platform for knowledge businesses such as course creators, coaches and membership operators. It puts the website, digital products, community, checkout and marketing in one account. On the marketing side it offers broadcast emails, automated email sequences with conditional logic, funnel templates called Pipelines, a drag-and-drop landing page builder, and list segmentation. Funnels, landing pages and marketing emails are unlimited on every plan. Pricing is a flat monthly subscription across three tiers: Basic at $179 a month, Growth at $249 and Pro at $499, or $143, $199 and $399 a month on annual billing. The tiers differ by product count (5, 50 or unlimited), contacts (2,500, 25,000 or 100,000), admin users (2, 11 or 26), and AI credits. Extra contacts cost $125 a month per 25,000. Transaction fees depend on the plan: Kajabi Payments in the US costs 2.9% to 2.7% plus 30 cents, and third-party payment providers carry a platform fee of 2%, 1% or 0.5%. Native integrations include Mailchimp, ActiveCampaign, Google Analytics and Segment, plus Zapier, webhooks and an API. The product suits solo creators and small education businesses that would rather not connect separate tools. Its main limitation is the marketing depth. Reviewers describe the email tools as basic next to dedicated email platforms, with limited email reporting and limited advanced segmentation, and the entry price is high for small sellers.
Our Rating
Who Kajabi is best for
Good fit
Built for creators and coaches selling courses, communities and memberships with email and funnels in one account.
Solo coaches and course creators are the core users, with products, email and checkout in one tool.
Course hosting and membership tools suit small education and training businesses, though not schools or universities.
Suits small education and coaching businesses, though entry pricing is high.
Less suited
Coaching and digital product features fit consultants who sell programs.
Lets a creator launch quickly, but costs $179 a month before any revenue.
Email and analytics are basic compared with dedicated marketing platforms.
- Mid-Market4/10
Admin user caps of 2 to 26 and the creator focus fit small knowledge businesses more than larger companies.
Contact limits and simple tooling are aimed at creators, not large organizations.
Pros & Cons
Pros
- Funnels, landing pages and marketing emails are unlimited on every plan, so sending more does not cost more
- Course, community, website, checkout and email all live in one account, which removes Zapier glue between separate tools
- Email sequences support conditional logic and report revenue per email
- Reviewers rate support well, with 24/7 chat and an active user community
Cons
- The entry plan costs $179 a month, which is high next to Teachable or Thinkific
- Reviewers call the email tools basic, with limited advanced segmentation and limited email reporting
- Platform fees of 0.5% to 2% apply when you use third-party payment providers
- The native integration library is small, so many connections need Zapier
Key Features
Kajabi Pricing
Basic
or $1,716/year (save 20%)
- 5 products
- 2 admin users
- 2,500 contacts
- 1 website and 1 community
- 2% fee on third-party payment providers
- Unlimited funnels, landing pages and marketing emails
Growth
or $2,388/year (save 20%)
- 50 products
- 11 admin users
- 500 AI credits
- 25,000 contacts
- 1 website and 1 community
- 1% fee on third-party payment providers
Pro
or $4,788/year (save 20%)
- 26 admin users
- 1,000 AI credits
- 100,000 contacts
- Branded mobile app
- Unlimited products
- 3 websites and 3 communities
- 0.5% fee on third-party payment providers
Frequently Asked Questions
Yes. Kajabi offers a free trial, which reviews describe as 14 days, and every plan carries a 30-day money-back guarantee.
You can add contacts in blocks of 25,000 for $125 a month, or move up to a higher plan.
Kajabi Payments in the US costs 2.9% to 2.7% plus 30 cents depending on the plan. Third-party payment providers carry a platform fee of 2% on Basic, 1% on Growth and 0.5% on Pro.
Native integrations include Mailchimp, ActiveCampaign, Google Analytics and Segment. Zapier, webhooks and an API cover other connections.
For broadcasts and simple sequences, yes. Reviewers say advanced automation, segmentation and reporting are weaker than in dedicated email tools.
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