
X2CRM
5.3/10X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.
Data last updated November 2026 · Our methodology
Overview
X2CRM is a CRM platform built by X2Engine, a Santa Cruz, California company started in 2011 by John Roberts, who earlier co-founded SugarCRM. The product began as an open-source PHP application. The commercial version now bundles Sales, Marketing, Customer Service, HR, Project Management, and Admin modules. Its X2Flow engine lets admins build drag-and-drop automations with conditions, splits, and waits. X2Marketing adds email campaigns, drip sequences, landing pages, and web visitor tracking. X2Service handles support cases. X2DocSign sends PDFs for e-signature and syncs the data back into records, and X2Studio lets teams build custom modules. Past releases offered deployment on AWS, Google Cloud, or on-premise. Pricing is simple: after an implementation fee, the vendor lists $65 per user per month with all modules included and up to 25,000 email sends a month. A free open-source edition has also existed. Listed integrations include Google Calendar, G Suite, Zapier, and social channels, along with an API. The product suits small and mid-sized companies, especially those with technical staff who want to customize their CRM or keep control over hosting. Its main drawback is a small ecosystem. Reviewers report slow, limited support, fewer third-party integrations than leading CRMs, a steep learning curve, and few public user reviews.
Our Rating
Who X2CRM is best for
Good fit
Drip campaigns, landing pages, visitor tracking, and prebuilt marketing workflows are included.
Includes pipelines, forecasting, quotes, and workflow automation.
All modules come in one per-user price, and the reviews found come mostly from small firms.
Less suited
X2Service handles support cases within the CRM.
- Mid-Market6/10
Enterprise deployment options and custom modules support larger teams, but the ecosystem is limited.
Open-source PHP roots, API and X2Studio custom modules suit technical teams.
- IT Teams5/10
Can be self-hosted on-premise or cloud for teams wanting hosting control.
Reviewers point to Salesforce for large businesses that need broad integrations.
65 USD per user plus mandatory implementation fee and steep learning curve.
- HR Teams3/10
Includes an HR module but notes give no detail on it.
Pros & Cons
Pros
- One per-user price of $65 a month includes every module, so there are no feature-gated tiers.
- X2Studio and X2Flow allow deep customization, including custom modules and drag-and-drop workflows.
- Marketing automation is built in, with drip campaigns, landing pages, and web visitor tracking.
- Support case management and DocSign e-signature are included alongside sales tools.
- Open-source roots and past on-premise or private cloud options give control over hosting.
Cons
- Reviewers describe customer support as slow and limited.
- Third-party integrations are fewer than on major CRMs.
- There is a steep learning curve for teams new to CRM.
- A mandatory implementation fee is charged, and the amount is not published.
- Very few public user reviews and a small community limit peer help.
Key Features
X2CRM Pricing
X2CRM (all modules)
- All modules and features included
- Up to 25,000 email sends per month
- Implementation fee required (not disclosed)
- Sales, Marketing, Service, HR, Project Management, and Admin modules
Frequently Asked Questions
The vendor lists $65 per user per month with all modules included, after an implementation fee whose amount is not published.
X2CRM has historically offered a free open-source edition. The current commercial offering is paid, and a free trial is reported.
The listed plan includes up to 25,000 email sends per month.
Enterprise deployment options have included Amazon AWS, Google Cloud, and on-premise installation.
Reviews and release notes mention mobile apps and X2Touch mobile layouts, including a nearby contacts map view. One directory gives conflicting information, so confirm with the vendor.
Google Calendar, G Suite, Zapier, social media, and an API are mentioned. Reviewers note that the integration catalog is smaller than at larger competitors.
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