Dotdigital vs Mautic Comparison
Compare Dotdigital vs Mautic features, pricing, and more.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.5/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 7/10 | 4/10 |
| Customization | 6/10 | 9/10 |
| Security | 9/10 | 6/10 |
| Support | 7/10 | 3/10 |
| Cost | 4/10 | 10/10 |
| Integration | 8/10 | 6/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Free Open Source (self-hosted) |
| Features | ||
| Landing Pages | ||
| SMS Marketing | ||
| E-commerce Features | Not listed | |
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Which One Should You Choose?
Why choose Dotdigital
- Higher Support score (7/10 vs 3/10)
- Higher Ease of Use score (7/10 vs 4/10)
- Better fit for mid-market (9/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
Why choose Mautic
- Has a free plan (Dotdigital does not)
- Higher Cost score (10/10 vs 4/10)
- Higher Customization score (9/10 vs 6/10)
- Better fit for startups (7/10 vs 3/10)
- Better fit for agencies (8/10 vs 6/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
