Mautic vs Odoo Comparison
Compare Mautic vs Odoo features, pricing, and more.
Last updated: November 2026
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.2/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 4/10 | 5/10 |
| Customization | 9/10 | 9/10 |
| Security | 6/10 | 7/10 |
| Support | 3/10 | 5/10 |
| Cost | 10/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | €31/user/mo Standard |
| Estimated cost for 10 users | Free Open Source (self-hosted) | Free One App Free |
| Features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Which One Should You Choose?
Why choose Mautic
- Higher Cost score (10/10 vs 8/10)
Why choose Odoo
- Higher Support score (5/10 vs 3/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for small business (8/10 vs 5/10)
Pros & Cons
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
