Brevo vs Mautic Comparison
Compare Brevo vs Mautic features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.5/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 8/10 | 10/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 3/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Free Open Source (self-hosted) |
| Features | ||
| Landing Pages | ||
| SMS Marketing | ||
| E-commerce Features | Not listed | |
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (5/10 vs 3/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for freelancers (7/10 vs 3/10)
Why choose Mautic
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Customization score (9/10 vs 6/10)
- Higher Cost score (10/10 vs 8/10)
- Better fit for agencies (8/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
