Moosend vs Odoo Comparison
Compare Moosend vs Odoo features, pricing, and more.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.2/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 8/10 | 5/10 |
| Customization | 6/10 | 9/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Cost | 9/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | €31/user/mo Standard |
| Estimated cost for 10 users | Contact for pricing | Free One App Free |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Moosend vs Odoo cost by team size
| Team size | Moosend | Odoo |
|---|---|---|
| 1 user | $9/moPro | FreeOne App Free |
| 5 users | $9/moPro | FreeOne App Free |
| 10 users | Contact for pricing | FreeOne App Free |
| 25 users | Contact for pricing | FreeOne App Free |
| 50 users | Contact for pricing | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for e-commerce (8/10 vs 6/10)
Why choose Odoo
- Has a free plan (Moosend does not)
- Higher Customization score (9/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 6.9/10 for Moosend. The largest gap is in Customization: 6/10 for Moosend and 9/10 for Odoo.
Odoo has a free plan; Moosend does not list one.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 6/10 for Odoo.
