Efficy CRM
6.3/10Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Data last updated November 2026 · Our methodology
Overview
Efficy CRM is made by Efficy, a Brussels company founded in 2005. It has grown through a series of European acquisitions, including webCRM in Denmark, Apsis in Sweden, E-Deal in France and SumaCRM in Spain. The core product handles contacts, leads, opportunities and pipelines, alongside customer service tools, reporting and workflow automation. Its data model links different entities to give a 360-degree view of each customer. Marketing automation comes through the Apsis One platform, which Efficy owns. Efficy positions itself as a European alternative with GDPR compliance built in and, for some products, data hosted in-country. That makes it a good fit for mid-market and enterprise buyers in regulated or public-sector settings who need a configurable CRM. Prices are quoted per user per month in euros. Efficy's own pricing page says plans start at 69 euros per user per month for Core Essentials. Third-party listings show 49 and 69 euro tiers with a five-user minimum, and other quotes are custom. The CRM integrates with Outlook, Gmail and Microsoft 365, with ERP systems, and through an API. A mobile app for iOS lets field sales staff manage opportunities, call contacts, scan business cards and work offline. The main limitation is that there are fewer off-the-shelf integrations than at the large US CRM vendors. Reviewers also say advanced customization and implementation often need help from Efficy or a partner, and some find the interface dated.
Our Rating
Who Efficy CRM is best for
Good fit
- Mid-Market8/10
Efficy offers packages for mid-sized firms, and its configurable data model suits them.
Pipeline and opportunity tools are paired with a mobile app built for field sales.
It has an Enterprise tier, deep customization and in-country data hosting, though it has fewer integrations than the global leaders.
- Government7/10
Built-in GDPR compliance and in-country data hosting are pitched at public-sector buyers.
Marketing automation is available through Efficy's own Apsis One platform.
Less suited
The suite includes customer service tools alongside sales and marketing.
- Field Teams5/10
The iOS app gives field sales staff opportunities, calling, business card scanning and offline use.
An SMB plan exists, but the five-user minimum and implementation effort make it a heavy choice for small firms.
A five-user minimum and partner-led implementation do not suit startups with limited budgets.
The five-user minimum and per-user euro pricing rule out solo users.
Pros & Cons
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Key Features
Efficy CRM Pricing
Core Essentials
- Entry plan listed on efficy.com at 69 euros per user per month
Custom / Enterprise
- Personalised quote based on company size and modules
Frequently Asked Questions
Efficy's site says plans start at 69 euros per user per month for Core Essentials. Third-party listings show 49 and 69 euro per user tiers with a five-user minimum, and other deals are quoted individually.
No. Review sites say Efficy has no free version. Efficy does run a free-trial page, but it could not be opened to confirm the terms.
Yes. The efficy Mobile app for iPhone and iPad covers opportunities, contacts, calling, business card scanning, the agenda, documents and offline use. It works with efficy Enterprise and E-Deal.
Efficy lists GDPR compliance as a built-in feature, and its E-Deal product offers nationally hosted data.
It integrates with Outlook, Gmail, Microsoft 365 and ERP systems, and offers an API for custom integrations. Reviewers note that the integration catalogue is smaller than the market leaders'.
Efficy is headquartered in Brussels. Apax holds a significant stake, investing alongside the founders and Fortino Capital.
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