Efficy CRM vs Zapier Comparison
Compare Efficy CRM vs Zapier features, pricing, and more.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.3/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 4/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Integration | 5/10 | 10/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | €69/user/mo Core Essentials | $30/mo Professional |
| Estimated cost for 10 users | €690/mo Core Essentials | $104/mo Team |
| Features | ||
| Marketing Automation | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Efficy CRM vs Zapier cost by team size
| Team size | Efficy CRM | Zapier |
|---|---|---|
| 1 user | €69/moCore Essentials | FreeFree |
| 5 users | €345/moCore Essentials | $104/moTeam |
| 10 users | €690/moCore Essentials | $104/moTeam |
| 25 users | €1,725/moCore Essentials | $104/moTeam |
| 50 users | €3,450/moCore Essentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Cost score (5/10 vs 4/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for government (7/10 vs 3/10)
Why choose Zapier
- Has a free plan (Efficy CRM does not)
- Higher Integration score (10/10 vs 5/10)
- Higher Ease of Use score (9/10 vs 6/10)
- Better fit for freelancers (7/10 vs 2/10)
- Better fit for startups (8/10 vs 3/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 5/10 for Efficy CRM and 10/10 for Zapier.
Zapier has a free plan; Efficy CRM does not list one.
Zapier is the better fit for freelancers: we rate it 7/10 for them, against 2/10 for Efficy CRM.
