Efficy CRM vs Salesforce Sales Cloud Comparison

Why choose Efficy CRM

• Higher Cost score (5/10 vs 2/10)
• Higher Ease of Use score (6/10 vs 4/10)
• Better fit for marketing teams (7/10 vs 5/10)

Why choose Salesforce Sales Cloud

• Has a free plan (Efficy CRM does not)
• Higher Integration score (10/10 vs 5/10)
• Higher Analytics score (9/10 vs 6/10)
• Better fit for enterprise (10/10 vs 7/10)

Efficy CRM

Pros

• The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
• GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
• Reviewers often call support responsive and helpful.
• The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
• Marketing automation is available from Efficy's own Apsis platform.

Cons

• There are fewer ready-made third-party integrations than at the large US CRM vendors.
• Advanced customization and implementation often need help from Efficy or a partner.
• Some users find the interface dated and the learning curve steep.
• Prices are not fully transparent, and third-party sites list different figures and tiers.
• The mobile app does not have the full desktop feature set.

Salesforce Sales Cloud

Pros

• AgentExchange (formerly AppExchange) and built-in Slack integration give it the widest ecosystem of add-on apps and connectors among CRMs.
• Admins can tailor objects, Flow automation and dashboards in great depth, and reviewers on Capterra and SoftwareFinder repeatedly praise its customization and reporting.
• It scales from a free two-user suite to enterprise editions with sandboxes, high API allowances and security tooling such as Security Center and Data Detect.
• Agentforce AI is built in, with prospecting agents, pipeline forecasting insights and call coaching added in the Winter 27 release.
• Gartner has named it a Leader in CRM Sales Platforms for 20 years in a row, according to Salesforce.

Cons

• List prices rose again in September 2026. Core costs $195 and Advanced $395 per user per month, roughly 11 and 13 percent above the Enterprise and Unlimited editions they replaced.
• Many capabilities are paid extras, including API access on Pro, Agentforce, Sales Dialer and Revenue Intelligence, so the real budget is well above the entry price.
• Pro Suite and higher editions require annual contracts, and analysts note that downgrading mid-contract is difficult.
• Reviewers say small businesses often need an in-house admin or paid partners to run it, and that they use only a fraction of the features they pay for.
• Capterra gives it 4.0 out of 5 for ease of use, and G2 reviewers cite a steep learning curve for new users.