HubSpot vs Twenty: Complete Comparison (2026)
An in-depth comparison of HubSpot and Twenty to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Twenty
6.7/10
Twenty is an open-source CRM for businesses. Teams can self-host it for free or use its cloud plans, and they get custom objects, workflows, AI agents and developer APIs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 7/10 | 4/10 |
| Cost | 5/10 | 8/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $9/user/mo Pro |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Free Self-hosted (open source) |
| Features | ||
| Mobile Access | ||
| Contact Management | ||
| Integrations | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
HubSpot vs Twenty cost by team size
HubSpot and Twenty cost the same at 1 user; Twenty costs less from 5 users.
| Team size | HubSpot | Twenty |
|---|---|---|
| 1 user | FreeFree | FreeSelf-hosted (open source) |
| 5 users | $100/moSales Hub Starter | FreeSelf-hosted (open source) |
| 10 users | $200/moSales Hub Starter | FreeSelf-hosted (open source) |
| 25 users | $500/moSales Hub Starter | FreeSelf-hosted (open source) |
| 50 users | $1,000/moSales Hub Starter | FreeSelf-hosted (open source) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for agencies (7/10 vs 5/10)
- Better fit for sales teams (8/10 vs 6/10)
- Includes Mobile Access, which Twenty lacks
Why choose Twenty
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (9/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Twenty
Pros
- Teams can create custom objects, fields and views without code, which makes the CRM flexible to model.
- The open-source core can be self-hosted at no licence cost, which avoids vendor lock-in.
- REST and GraphQL APIs, webhooks and an MCP server are included on every plan.
- At 9 USD per user per month, the Pro cloud plan costs far less than Salesforce or HubSpot.
- Google and Microsoft email and calendar sync is built in.
Cons
- There is no native mobile app, and users say the responsive web interface is hard to use on a phone.
- Reporting and forecasting are basic compared with Salesforce, according to reviewers.
- The integration ecosystem is small, so some connections need custom API work or Zapier.
- Self-hosting puts updates, security patches and backups on your own team, and the AGPL licence carries obligations if you modify the code.
- SSO, audit logs and fine-grained roles require the 39 USD Organization plan.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.7/10 for Twenty. The largest gap is in Analytics: 7/10 for HubSpot and 4/10 for Twenty.
Twenty costs less for 10 users: free on its Self-hosted (open source) plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and Twenty have a free plan.
HubSpot is the better fit for agencies: we rate it 7/10 for them, against 5/10 for Twenty.
HubSpot has Mobile Access, which Twenty lacks.
