ActiveCampaign vs HubSpot Comparison
Compare ActiveCampaign vs HubSpot features, pricing, and more.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.9/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Integration | 8/10 | 9/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Contact for pricing | $200/mo Sales Hub Starter |
| Features | ||
| Mobile Access | ||
| Opportunity Management | ||
| Contact Management | ||
| Lead Management | Not listed | |
| Sales Automation | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Customization score (7/10 vs 6/10)
Why choose HubSpot
- Has a free plan (ActiveCampaign does not)
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Integration score (9/10 vs 8/10)
- Better fit for sales teams (8/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
