Microsoft Dynamics 365 Sales vs HubSpot Comparison
Compare Microsoft Dynamics 365 Sales vs HubSpot features, pricing, and more.
Last updated: November 2026
Microsoft Dynamics 365 Sales
6.8/10
Microsoft's sales CRM for managing leads, accounts and opportunities, with Microsoft 365 integration and Copilot AI agents in its higher tiers.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.9/10 |
| Customization | 9/10 | 6/10 |
| Analytics | 8/10 | 7/10 |
| Cost | 3/10 | 5/10 |
| Ease of Use | 4/10 | 8/10 |
| Integration | 9/10 | 9/10 |
| Scalability | 9/10 | 7/10 |
| Security | 8/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $65/user/mo Sales Professional | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $650/mo Sales Professional | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Lead Management | Not listed | |
| Opportunity Management | ||
| Sales Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
Which One Should You Choose?
Why choose Microsoft Dynamics 365 Sales
- Higher Customization score (9/10 vs 6/10)
- Higher Scalability score (9/10 vs 7/10)
- Better fit for enterprise (9/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Microsoft Dynamics 365 Sales does not)
- Lower estimated cost for 10 users: $200/mo vs $650/mo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (5/10 vs 3/10)
- Better fit for small business (9/10 vs 3/10)
Pros & Cons
Microsoft Dynamics 365 Sales
Pros
- Works natively with Microsoft 365 and the Dynamics 365 and Power Platform stack, which suits firms that already run on Microsoft.
- Deep customization and automation, which reviewers often name as a key strength.
- Copilot features and prebuilt AI agents are included from the Enterprise tier, and Premium bundles 1,000 Copilot Credits per user each month.
- Flexible licensing, including attach licenses for existing Dynamics 365 users and device licenses for shared machines.
Cons
- Steep learning curve, the most common complaint in G2 reviews (3.8/5 average from about 1,600 reviews).
- Setup and customization are complex for non-technical users and usually need an admin or partner.
- Advanced features and AI capacity cost extra, and Premium more than doubles the per-user price of Professional.
- The Professional tier has limited customization, which pushes many buyers to the $105 Enterprise tier.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
