Brevo vs HubSpot Comparison
Compare Brevo vs HubSpot features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 8/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 9/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $499/mo Professional | $200/mo Sales Hub Starter |
| Features | ||
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| A/B Testing | Not listed | |
| Contact Management | Not listed | |
| Sales Automation | Not listed | |
| Marketing Automation | Not listed | |
| Reporting & Analytics | Not listed | |
| Integrations | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
Which One Should You Choose?
Why choose Brevo
- Higher Cost score (8/10 vs 5/10)
Why choose HubSpot
- Lower estimated cost for 10 users: $200/mo vs $499/mo
- Higher Integration score (9/10 vs 7/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
