HubSpot vs Squarespace: Complete Comparison (2026)
An in-depth comparison of HubSpot and Squarespace to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Squarespace
6/10
Website builder and hosting platform with built-in e-commerce, SEO tools and a paid Email Campaigns add-on, aimed at small businesses, creatives and solo sellers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 6/10 |
| Integration | 9/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $25/mo Basic |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $25/mo Basic |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Squarespace cost by team size
HubSpot costs less at 1 user; Squarespace costs less from 5 users.
| Team size | HubSpot | Squarespace |
|---|---|---|
| 1 user | FreeFree | $25/moBasic |
| 5 users | $100/moSales Hub Starter | $25/moBasic |
| 10 users | $200/moSales Hub Starter | $25/moBasic |
| 25 users | $500/moSales Hub Starter | $25/moBasic |
| 50 users | $1,000/moSales Hub Starter | $25/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Squarespace does not)
- Higher Integration score (9/10 vs 5/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for sales teams (8/10 vs 2/10)
- Better fit for marketing teams (8/10 vs 4/10)
Why choose Squarespace
- Lower estimated cost for 10 users: $25/mo vs $200/mo
- Higher Cost score (6/10 vs 5/10)
- Better fit for freelancers (8/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Squarespace
Pros
- Email Campaigns sits inside the site dashboard and can pull in blog posts and products, so there is no separate tool to connect.
- Email pricing is based on sends, not subscribers, which makes large lists that receive occasional newsletters cheap to host.
- The vendor pricing page lists unlimited bandwidth, unlimited storage, SSL and 24/7 support on every plan.
- Core and higher plans remove the store transaction fee and add code injection for extra customisation.
- There is a 14-day free trial that needs no credit card.
Cons
- Email Campaigns has no A/B testing of subject lines or content.
- Email segmentation only works with tags, without and/or conditions.
- Automations are single follow-up emails triggered by a sign-up, purchase or form submission, with no multi-step drips.
- There is no native CRM, so lead tracking needs third-party tools.
- Prices rose in 2025 and again in the US in July 2026, and Email Campaigns is billed on top of the website plan.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6/10 for Squarespace. The largest gap is in Integration: 9/10 for HubSpot and 5/10 for Squarespace.
Squarespace costs less for 10 users: about $25/mo on its Basic plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; Squarespace does not list one.
HubSpot is the better fit for sales teams: we rate it 8/10 for them, against 2/10 for Squarespace.
