HubSpot vs SendPulse: Complete Comparison (2026)
An in-depth comparison of HubSpot and SendPulse to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.1/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | Contact for pricing |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
HubSpot vs SendPulse cost by team size
HubSpot and SendPulse cost the same at 1 user.
| Team size | HubSpot | SendPulse |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | Contact for pricing |
| 10 users | $200/moSales Hub Starter | Contact for pricing |
| 25 users | $500/moSales Hub Starter | Contact for pricing |
| 50 users | $1,000/moSales Hub Starter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for sales teams (8/10 vs 5/10)
- Better fit for mid-market (8/10 vs 5/10)
Why choose SendPulse
- Higher Cost score (8/10 vs 5/10)
- Better fit for freelancers (7/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.1/10 for SendPulse. The largest gap is in Cost: 5/10 for HubSpot and 8/10 for SendPulse.
Yes, both HubSpot and SendPulse have a free plan.
HubSpot is the better fit for mid-market: we rate it 8/10 for them, against 5/10 for SendPulse.
