SendPulse
6.1/10SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Data last updated November 2026 · Our methodology
Overview
SendPulse started in 2015 as an email marketing service. It now bundles bulk email, SMS, Viber, web push, pop-ups, landing pages, chatbots for WhatsApp, Telegram, Instagram, Facebook, and TikTok, a CRM with an omnichannel inbox, and an online course builder. It suits small businesses, ecommerce shops, and agencies that want several messaging channels under one login rather than separate tools. Email pricing is tiered by subscriber count. A free plan covers 15,000 emails a month to 500 subscribers, with no A/B testing, no dynamic segmentation, and no team members. The paid Standard, Pro, and Enterprise plans start at roughly $9.60, $11.52, and $16.13 a month on annual billing for 500 subscribers. They differ in users (3, 10, or unlimited), automated flows, saved segments, and A/B test groups. Annual billing saves 20% and six-month billing saves 10%, and a pay-as-you-go email option is also available. Chatbots, SMS, CRM, and courses have their own price lists. Integrations include Shopify, WooCommerce, Pipedrive, Creatio, Zapier, and Make, along with an API and an MCP server for AI assistants. The main drawback is that the platform is wide but not always deep. Reviewers report a cluttered interface with a learning curve, slow loading, basic analytics, and support that can be hard to reach. Separately billed channels also make the total cost harder to estimate.
Our Rating
Who SendPulse is best for
Good fit
Low entry prices, a free plan, and several channels in one place fit small teams, which make up most reviewers.
Suits ecommerce shops, with Shopify and WooCommerce integrations and multichannel messaging.
The free tier and cheap paid tiers let early companies start email and chatbot marketing at low cost.
The free plan gives 15,000 emails a month to a single user.
Covers email, SMS, push, and chatbot campaigns, though reviewers call the analytics basic.
Less suited
An agency reviewer praised its pricing and flexibility, but unlimited users is only available on Enterprise.
Includes an online course builder alongside its marketing tools.
Chatbots run on Instagram, Facebook and TikTok.
- Mid-Market5/10
Unlimited users are offered on Enterprise, but reviewers find it wide rather than deep.
Includes a CRM with an omnichannel inbox and a Pipedrive integration.
VIP plans exist above 5 million subscribers, but reviewers report support and performance gaps.
Pros & Cons
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Key Features
SendPulse Pricing
Free
- No team members
- 5 automated flows
- 3 sender addresses
- 250 MB image storage
- Up to 500 subscribers
- 15,000 emails per month
- No A/B testing or dynamic segmentation
Enterprise
- 5 A/B test groups
- 5 GB image storage
- Requires at least 2,500 contacts
- Unlimited users, flows, and segments
- $16.13 per month on annual billing for 500 subscribers
Pro
- 10 users
- Unlimited emails
- 4 A/B test groups
- 50 saved segments
- 2 GB image storage
- 50 automated flows
- $11.52 per month on annual billing for 500 subscribers
Standard
- 3 users
- Unlimited emails
- 10 saved segments
- 3 A/B test groups
- 1 GB image storage
- 10 automated flows
- $9.60 per month on annual billing for 500 subscribers
Frequently Asked Questions
Yes. It allows 15,000 emails a month to up to 500 subscribers, with basic automation and 30 days of chat support. It excludes A/B testing and team members.
Annual billing is 20% cheaper than monthly, and six-month billing is 10% cheaper. A pay-as-you-go option sells email credits that are valid for one year.
Yes. It has Shopify contact export, a WooCommerce sync with SendPulse CRM, and Zapier and Make connectors.
No. SMS, chatbots, CRM, and courses are priced separately on their own pricing pages.
Standard allows 3 users, Pro allows 10, and Enterprise has no limit. The free plan has no team members.
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