HubSpot vs Membrain: Complete Comparison (2026)
An in-depth comparison of HubSpot and Membrain to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Membrain
6.6/10
Membrain is a Stockholm-built sales enablement CRM that lets B2B sales teams build their sales process, prospecting, pipeline, account growth and coaching into the software.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 5/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $49/user/mo Prospecting |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $490/mo Prospecting |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
HubSpot vs Membrain cost by team size
HubSpot costs less at every team size we checked.
| Team size | HubSpot | Membrain |
|---|---|---|
| 1 user | FreeFree | $49/moProspecting |
| 5 users | $100/moSales Hub Starter | $245/moProspecting |
| 10 users | $200/moSales Hub Starter | $490/moProspecting |
| 25 users | $500/moSales Hub Starter | $1,225/moProspecting |
| 50 users | $1,000/moSales Hub Starter | $2,450/moProspecting |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Membrain does not)
- Lower estimated cost for 10 users: $200/mo vs $490/mo
- Higher Integration score (9/10 vs 7/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for small business (9/10 vs 5/10)
Why choose Membrain
- Higher Customization score (8/10 vs 6/10)
- Higher Support score (8/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Membrain
Pros
- Teams can model their own sales process, qualifiers and milestones in it, which reviewers on Spotsaas and G2 single out.
- Built-in coaching and guidance, including the Elevate coaching product, OMG assessments and in-app advice, support sales methodologies such as Baseline Selling.
- Reviewers repeatedly praise fast, knowledgeable support, and one customer has stayed more than 10 years.
- Broad integration list covering Gmail, Outlook, HubSpot, Salesforce, Business Central, Fortnox, Zendesk, Slack, plus Zapier and webhooks.
- Pricing is public and modular, so teams pay only for the stages (prospecting, pipeline, account growth) they use.
Cons
- Reviewers often say reporting and dashboards are hard to customise and give limited statistics.
- Setting up custom processes and dashboards takes significant upfront time.
- Reviewers report that Outlook email integration is limited and that companies can be duplicated during data entry.
- API+ (499 USD) and Automation+ (299 USD) are costly account-wide add-ons on top of per-user fees.
- The vendor is small, with about 11 to 50 employees, and its compliance is reported as SOC 2 Type 1 only by a third-party listing.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.6/10 for Membrain. The largest gap is in Analytics: 7/10 for HubSpot and 5/10 for Membrain.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $490/mo on its Prospecting plan for Membrain, billed monthly.
HubSpot has a free plan; Membrain does not list one.
HubSpot is the better fit for small business: we rate it 9/10 for them, against 5/10 for Membrain.
