HubSpot vs MailerSend: Complete Comparison (2026)
An in-depth comparison of HubSpot and MailerSend to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
MailerSend
6.9/10
MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 5/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $7/mo Hobby |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $110/mo Professional |
| Features | ||
| Email Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs MailerSend cost by team size
HubSpot and MailerSend cost the same at 1 user; MailerSend costs less from 5 users.
| Team size | HubSpot | MailerSend |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | $7/moHobby |
| 10 users | $200/moSales Hub Starter | $110/moProfessional |
| 25 users | $500/moSales Hub Starter | $110/moProfessional |
| 50 users | $1,000/moSales Hub Starter | $110/moProfessional |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Integration score (9/10 vs 7/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for marketing teams (8/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Why choose MailerSend
- Lower estimated cost for 10 users: $110/mo vs $200/mo
- Higher Cost score (7/10 vs 5/10)
- Higher Support score (8/10 vs 6/10)
- Better fit for saas companies (9/10 vs 7/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
MailerSend
Pros
- Developers can send through a REST API or an SMTP relay, with SDKs and connectors for Laravel, Django, Rails, Symfony, Supabase and Firebase.
- A free tier of 500 emails and a $7 Hobby plan make it cheap to start.
- Capterra reviewers repeatedly praise its responsive support and clear documentation.
- Built-in blocklist and DMARC monitoring help teams protect deliverability.
- Starter and higher plans add an SMS API, and a WhatsApp add-on is available.
Cons
- It is built for transactional email, not full marketing campaign management.
- Reviewers report sudden throttling or account suspensions after bounce or complaint thresholds are crossed.
- Free and Hobby plans keep only one day of activity history.
- SMS is limited to the USA and Canada.
Not sold on either?
Frequently Asked Questions
HubSpot and MailerSend both score 6.9/10 on our Marketing criteria. The largest gap is in Cost: 5/10 for HubSpot and 7/10 for MailerSend.
MailerSend costs less for 10 users: about $110/mo on its Professional plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and MailerSend have a free plan.
HubSpot is the better fit for marketing teams: we rate it 8/10 for them, against 4/10 for MailerSend.
