HubSpot vs Kajabi: Complete Comparison (2026)
An in-depth comparison of HubSpot and Kajabi to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Kajabi
5.3/10
All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.3/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Cost | 5/10 | 3/10 |
| Integration | 9/10 | 5/10 |
| Analytics | 7/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $179/mo Basic |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $249/mo Growth |
| Features | ||
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Kajabi cost by team size
HubSpot costs less up to 10 users; Kajabi costs less from 25 users.
| Team size | HubSpot | Kajabi |
|---|---|---|
| 1 user | FreeFree | $179/moBasic |
| 5 users | $100/moSales Hub Starter | $249/moGrowth |
| 10 users | $200/moSales Hub Starter | $249/moGrowth |
| 25 users | $500/moSales Hub Starter | $499/moPro |
| 50 users | $1,000/moSales Hub Starter | $179/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Kajabi does not)
- Lower estimated cost for 10 users: $200/mo vs $249/mo
- Higher Integration score (9/10 vs 5/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 4/10)
Why choose Kajabi
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Kajabi
Pros
- Funnels, landing pages and marketing emails are unlimited on every plan, so sending more does not cost more
- Course, community, website, checkout and email all live in one account, which removes Zapier glue between separate tools
- Email sequences support conditional logic and report revenue per email
- Reviewers rate support well, with 24/7 chat and an active user community
Cons
- The entry plan costs $179 a month, which is high next to Teachable or Thinkific
- Reviewers call the email tools basic, with limited advanced segmentation and limited email reporting
- Platform fees of 0.5% to 2% apply when you use third-party payment providers
- The native integration library is small, so many connections need Zapier
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kajabi. The largest gap is in Integration: 9/10 for HubSpot and 5/10 for Kajabi.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $249/mo on its Growth plan for Kajabi, billed monthly.
HubSpot has a free plan; Kajabi does not list one.
HubSpot is the better fit for enterprise: we rate it 6/10 for them, against 2/10 for Kajabi.
