Efficy CRM vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Efficy CRM and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 5/10 | 5/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 5/10 | 9/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | €69/user/mo Core Essentials | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | €690/mo Core Essentials | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
Efficy CRM vs HubSpot cost by team size
| Team size | Efficy CRM | HubSpot |
|---|---|---|
| 1 user | €69/moCore Essentials | FreeFree |
| 5 users | €345/moCore Essentials | $100/moSales Hub Starter |
| 10 users | €690/moCore Essentials | $200/moSales Hub Starter |
| 25 users | €1,725/moCore Essentials | $500/moSales Hub Starter |
| 50 users | €3,450/moCore Essentials | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Support score (7/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Efficy CRM does not)
- Higher Integration score (9/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (8/10 vs 3/10)
- Better fit for small business (9/10 vs 5/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 5/10 for Efficy CRM and 9/10 for HubSpot.
HubSpot has a free plan; Efficy CRM does not list one.
HubSpot is the better fit for startups: we rate it 8/10 for them, against 3/10 for Efficy CRM.
