Capsule CRM vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Capsule CRM and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Capsule CRM
6.6/10
Capsule is a web-based CRM for small and growing businesses that manages contacts, sales pipelines, projects and team email, with iOS and Android apps.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.9/10 |
| Customization | 5/10 | 6/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 7/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 9/10 | 8/10 |
| Security | 6/10 | 7/10 |
| Cost | 7/10 | 5/10 |
| Scalability | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $22/user/mo Starter | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $220/mo Starter | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
Capsule CRM vs HubSpot cost by team size
Capsule CRM and HubSpot cost the same at 1 user; HubSpot costs less from 5 users.
| Team size | Capsule CRM | HubSpot |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $110/moStarter | $100/moSales Hub Starter |
| 10 users | $220/moStarter | $200/moSales Hub Starter |
| 25 users | $550/moStarter | $500/moSales Hub Starter |
| 50 users | $1,100/moStarter | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Capsule CRM
- Higher Cost score (7/10 vs 5/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (7/10 vs 5/10)
Why choose HubSpot
- Lower estimated cost for 10 users: $200/mo vs $220/mo
- Higher Analytics score (7/10 vs 5/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for marketing teams (8/10 vs 3/10)
- Better fit for enterprise (6/10 vs 2/10)
Pros & Cons
Capsule CRM
Pros
- People, organisations and opportunities are separate records that can be linked to each other, which reviewers say keeps relationship data organised.
- Reviewers say it is easy to learn: it scores 4.7 out of 5 on G2 from over 500 reviews and 4.6 for ease of use on Capterra.
- The free plan covers 2 users and 250 contacts, and paid plans include a 14-day trial with no card required.
- It has native integrations with Google Workspace, Microsoft 365, Xero, QuickBooks, Mailchimp and Zapier, plus API access.
- Security basics such as two-factor authentication, Google and Microsoft single sign-on, and a 30-day restore of deleted records are included.
Cons
- Workflow automation, advanced reports and AI features start at the $40 Growth plan, which makes the full feature set fairly costly per user.
- Reviewers say export and query functions are limited, and some want more options for custom fields.
- Email and social marketing campaigns require a separate product, Transpond, rather than being built into the CRM.
- Some reviewers say it lacks sophistication for broader business needs and fits B2C businesses poorly.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.6/10 for Capsule CRM. The largest gap is in Analytics: 5/10 for Capsule CRM and 7/10 for HubSpot.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $220/mo on its Starter plan for Capsule CRM, billed monthly.
Yes, both Capsule CRM and HubSpot have a free plan.
HubSpot is the better fit for marketing teams: we rate it 8/10 for them, against 3/10 for Capsule CRM.
