Axelor CRM vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Axelor CRM and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Axelor CRM
6.2/10
Open-source CRM module within the Axelor business suite, covering leads, opportunities, marketing campaigns and helpdesk for SMEs and mid-sized companies.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 6.9/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 6/10 | 5/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 6/10 | 9/10 |
| Scalability | 7/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €350/mo Pro | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Free Community (open source) | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Sales Automation | Not listed | |
Axelor CRM vs HubSpot cost by team size
| Team size | Axelor CRM | HubSpot |
|---|---|---|
| 1 user | FreeCommunity (open source) | FreeFree |
| 5 users | FreeCommunity (open source) | $100/moSales Hub Starter |
| 10 users | FreeCommunity (open source) | $200/moSales Hub Starter |
| 25 users | FreeCommunity (open source) | $500/moSales Hub Starter |
| 50 users | FreeCommunity (open source) | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Axelor CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Cost score (6/10 vs 5/10)
Why choose HubSpot
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for startups (8/10 vs 4/10)
- Better fit for freelancers (5/10 vs 1/10)
Pros & Cons
Axelor CRM
Pros
- The CRM shares one database with Axelor's ERP modules, so sales, invoicing and stock data stay connected.
- A free open-source community edition lets teams evaluate or self-host the software without license fees.
- A helpdesk with SLAs and a customer portal is included alongside sales and marketing tools.
- Low-code Studio customization lets administrators adapt screens and processes to their industry.
- Software Finder reviewers rate ease of use, value and support at 9 out of 10.
Cons
- Paid plans have user minimums of 10 for Pro and 20 for Enterprise.
- Hosting, integration and custom development are quoted separately from the license price.
- Reviewers report thin documentation for some modules and a learning curve.
- Frequent updates require ongoing patching effort.
- The CRM pages do not describe a built-in calling feature or a dedicated reporting module, and advanced BI is limited to Enterprise.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.2/10 for Axelor CRM. The largest gap is in Ease of Use: 5/10 for Axelor CRM and 8/10 for HubSpot.
Yes, both Axelor CRM and HubSpot have a free plan.
HubSpot is the better fit for freelancers: we rate it 5/10 for them, against 1/10 for Axelor CRM.
